(1)
Abdullah, M. F.; Ibrahim, M. A.; Bahtar, A. Z.; Mohamad Khan, N. R. Conceptualizing the Implications of Artificial Intelligence (AI) Tools and Personalization Marketing on Consumer Purchase Intention: Insights from the Malaysian E-Commerce Market. IMBR 2024, 16 (3S(I)a), 430-436. https://doi.org/10.22610/imbr.v16i3S(I)a.4145.