Naseri, R. N. N.; Mohd Esa, M.; Ibrahim, R.; Jais, Z. Exploring the Interplay of Product Attributes, CEO Brand Image and Purchase Intention in the Cosmetic Industry: A Comprehensive Review. IMBR 2025, 17 (1(I), 73-79. https://doi.org/10.22610/imbr.v17i1(I).4400.