Ariffin S, Ahmad N, Ibrahim NA, Mat Shafie IS, Muhammad NS, Husin N. The Impact of Visual Stimuli on Online Shopper’s Emotion: Applying S-O-R Theory in Online Fashion Retail. IMBR. 2024;16(3S(I)a):591-601. doi:10.22610/imbr.v16i3S(I)a.4153