N. Mahmud, A. N. Mohd Lokman, N. Khairuddin, N. N. Samsul, S. N. Norazizan, and S. N. Saifuddin, “Effectiveness of TikTok Marketing on Students’ Purchase Intention Towards Fashion Products”, IMBR, vol. 16, no. 2(I)S, pp. 198–204, May 2024, doi: 10.22610/imbr.v16i2(I)S.3779.