[1]
R. N. N. Naseri, M. Mohd Esa, R. Ibrahim, and Z. Jais, “Exploring the Interplay of Product Attributes, CEO Brand Image and Purchase Intention in the Cosmetic Industry: A Comprehensive Review”, IMBR, vol. 17, no. 1(I), pp. 73–79, Feb. 2025, doi: 10.22610/imbr.v17i1(I).4400.