Y. L. Mohd Yusof, I. S. Mat Shafie, and N. A. A. Binti Ramli, “The Impact of Gamified 4Ps Marketing Mix Strategies on Teaching and Learning Effectiveness”, IMBR, vol. 17, no. 2(I)S, pp. 467–476, Aug. 2025, doi: 10.22610/imbr.v17i2(I)S.4623.