F. A. Abdullah, Sumaryadi, M. N. Had Nordin, and S. A. Jamal, “Digital Bites: Unpacking UiTM Students’ Appetite for Viral Food Trends Driven by Social Media”, IMBR, vol. 17, no. 3(I), pp. 565–573, Sep. 2025, doi: 10.22610/imbr.v17i3(I).4502.