M. Ashraf, A. A. Hamyon, M. A. Khan, N. I. Jaafar, and A. Sulaiman, “The impact of Involvement in CRM Initiative on Inter-functional Integration and Organizational Performance: Evidence from Pakistani Enterprises”, IMBR, vol. 7, no. 1, pp. 29–40, Feb. 2015, doi: 10.22610/imbr.v7i1.1136.