[1]
C.-C. Hung, C.-H. Lee, and W.-L. Zhuang, “The Effect of Exhibitors’ Brand Equity on Visitors’ Purchase Intention: Moderating Role of 3D Experiential Marketing”, IMBR, vol. 7, no. 2, pp. 100–112, Apr. 2015, doi: 10.22610/imbr.v7i2.1145.