Abdul Halim, Abdul Hamid, and Wan Soraya Wan Abdul Ghani. “A Comparative Analysis of Individualism and Collectivism Effects on Customer Satisfaction in the Retail Sector: Examining Asian and Western Cultures”. Information Management and Business Review, vol. 15, no. 3(I), Oct. 2023, pp. 12-18, https://doi.org/10.22610/imbr.v15i3(I).3512.