Ali, Al Amirul Eimer Ramdzan, et al. “Enhancing Social Sustainability via Branding Strategies Among Personal Care and Cosmetics Customers: The Moderating Role of Brand Visibility”. Information Management and Business Review, vol. 15, no. 4(SI)I, Nov. 2023, pp. 306-15, https://doi.org/10.22610/imbr.v15i4(SI)I.3604.