Ozuru, Henry N., and Akahome Joy E. “Experiential Marketing and Marketing Performance of Alcoholic and Non-Alcoholic Beverages in Nigerian Breweries PLC”. Information Management and Business Review, vol. 8, no. 6(I), Jan. 2017, pp. 14-18, https://doi.org/10.22610/imbr.v8i6(I).1514.