Roseli, Nur Hazwani Mohamad, Zuhairah Hasan, Muna Kameelah Sauid, Noor Rafhati Romaiha, and Zatul Himmah Abdul Karim. “The Impact of Live-Streaming Shopping Characteristics on Behavioral Intention of Shoppers”. Information Management and Business Review 15, no. 4(SI)I (November 13, 2023): 208–213. Accessed October 25, 2026. https://amhinternational.com/imbr/article/view/1063-the-impact-of-live-streaming-shopping-characteristics-on-behavioral-intention-of-shoppers.