Mohd Yusof, Yuslina Liza, Intan Syafinaz Mat Shafie, and Nur Atiqah Akmal Binti Ramli. “The Impact of Gamified 4Ps Marketing Mix Strategies on Teaching and Learning Effectiveness”. Information Management and Business Review 17, no. 2(I)S (August 10, 2025): 467–476. Accessed October 25, 2026. https://amhinternational.com/imbr/article/view/2008-the-impact-of-gamified-4ps-marketing-mix-strategies-on-teaching-and-learning-effectiveness.