Abdul Halim AH, Wan Abdul Ghani WS. A Comparative Analysis of Individualism and Collectivism Effects on Customer Satisfaction in the Retail Sector: Examining Asian and Western Cultures. IMBR [Internet]. 2023 Oct. 8 [cited 2026 Oct. 25];15(3(I):12-8. Available from: https://amhinternational.com/imbr/article/view/738-a-comparative-analysis-of-individualism-and-collectivism-effects-on-customer-satisfaction-in-the-retail-sector-examining-asian-and-western-cultures