1.
Wan Ismail WR, Che Ahmat NH, Ramli RA, Handajani S, Ngelambong A. Pushing the Boundaries of Food Product Innovation Acceptance: A Case of Radical Ready-to-Eat Food Product Innovation in Malaysia. IMBR [Internet]. 2024 Oct. 7 [cited 2026 Oct. 25];16(3(I)S):23-40. Available from: https://amhinternational.com/imbr/article/view/1578-pushing-the-boundaries-of-food-product-innovation-acceptance-a-case-of-radical-ready-to-eat-food-product-innovation-in-malaysia