Mohd Mokhtar NA, Musa M, Ahmad Z, Roslan NM, Abd Razak NI. Marketing Mix Strategies: A Key Factor in Influencing Consumers’ Purchase Intention of Harumanis Mango in Perlis. IMBR [Internet]. 2025 Feb. 20 [cited 2026 Oct. 25];17(1(I):396-407. Available from: https://amhinternational.com/imbr/article/view/1883-marketing-mix-strategies-a-key-factor-in-influencing-consumers-purchase-intention-of-harumanis-mango-in-perlis