1.
Shafie NI, Abd Rahman NH, Harun R, Abd Rahman NF. From Local Buzz to Global Trends: A Bibliometric Analysis on the Evolution of Viral Marketing Strategies. IMBR [Internet]. 2025 Aug. 10 [cited 2026 Oct. 25];17(2(I)S):267-79. Available from: https://amhinternational.com/imbr/article/view/1991-from-local-buzz-to-global-trends-a-bibliometric-analysis-on-the-evolution-of-viral-marketing-strategies