Hanaffiah Horaira M, Mohd Yusof YLB, Mat Shafie IS. In An Era Where Travellers are Spoiled for Choice, What Truly Keeps Them Coming Back to the Same Airline. IMBR [Internet]. 2025 Sep. 13 [cited 2026 Oct. 25];17(3(I):9-21. Available from: https://amhinternational.com/imbr/article/view/2024-in-an-era-where-travellers-are-spoiled-for-choice-what-truly-keeps-them-coming-back-to-the-same-airline