1.
Shabbir R, Zhang J, Pitsaphol C, Hassan W. The Dynamics of Value Creation in Online Brand Communities: Strategy Map Approach. IMBR [Internet]. 2015 Feb. 28 [cited 2026 Oct. 25];7(1):48-5. Available from: https://amhinternational.com/imbr/article/view/406-the-dynamics-of-value-creation-in-online-brand-communities-strategy-map-approach