1.
Yang Z. Modeling Cross Category Purchase Decision Making with Consumers’ Mental Budgeting Control Habit. IMBR [Internet]. 2020 Mar. 7 [cited 2026 Oct. 25];11(4(I):33-42. Available from: https://amhinternational.com/imbr/article/view/563-modeling-cross-category-purchase-decision-making-with-consumers-mental-budgeting-control-habit