Ndlela, Thubelihle, and Tinashe Chuchu. “Celebrity Endorsement Advertising: Brand Awareness, Brand Recall, Brand Loyalty As Antecedence of South African Young Consumers’ Purchase Behaviour”. Journal of Economics and Behavioral Studies, vol. 8, no. 2(J), May 2016, pp. 79-90, https://doi.org/10.22610/jebs.v8i2(J).1256.