Hung, Chao-Chih, Min-Jiun Su, and Wen-Long Zhuang. “The Effect of Exhibitors’ Brand Equity on Visitors’ Purchase Decision: Moderating Role of Exhibition’s Competitive Intensity”. Journal of Economics and Behavioral Studies 8, no. 3(J) (July 3, 2016): 75–86. Accessed October 25, 2026. https://amhinternational.com/jebs/article/view/2793-the-effect-of-exhibitors-brand-equity-on-visitors-purchase-decision-moderating-role-of-exhibitions-competitive-intensity.