Tooray, Jenasha, and Devina Oodith. “The Influence of Actual and Ideal Self-Congruity on Consumers’ Purchase Intentions”. Journal of Economics and Behavioral Studies 9, no. 4(J) (September 4, 2017): 107–121. Accessed October 25, 2026. https://amhinternational.com/jebs/article/view/2921-the-influence-of-actual-and-ideal-self-congruity-on-consumers-purchase-intentions.