Oodith PD, Brijball Parumasur S. Brand Consciousness of BOP Consumers in South Africa. JEBS [Internet]. 2017 Jul. 20 [cited 2026 Oct. 25];9(3(J):82-100. Available from: https://amhinternational.com/jebs/article/view/2897-brand-consciousness-of-bop-consumers-in-south-africa