1.
Oppong PK, Phiri MA. The Link between Brand Equity and Loyalty: Evidence from Traditional Medicine Market in Kumasi Metropolis, Ghana. JEBS [Internet]. 2019 Mar. 10 [cited 2026 Oct. 25];11(1(J):11-2. Available from: https://amhinternational.com/jebs/article/view/3374-the-link-between-brand-equity-and-loyalty-evidence-from-traditional-medicine-market-in-kumasi-metropolis-ghana