Jamil, Khalid, et al. “Exploring Brand Awareness, Customer Loyalty and Perceived Quality: How They Ensure Profitability and Generate Purchase Intention: A Study on Cosmetic Industry of Pakistan”. Journal of Social and Development Sciences, vol. 8, no. 3, Dec. 2017, pp. 40-45, https://doi.org/10.22610/jsds.v8i3.1974.