Govindrajan V, Trimble C, Srinivasan SK. Reverse Innovation: Create Far From Home, Win Everywhere. JSDS [Internet]. 2013 Dec. 31 [cited 2026 Oct. 25];4(12):542-3. Available from: https://amhinternational.com/jsds/article/view/4109-reverse-innovation-create-far-from-home-win-everywhere