Hasan, Syed Akif, Muhammad Imtiaz Subhani, and Ana Mateen. “Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan”. Information Management and Business Review 3, no. 5 (November 15, 2011): 261–264. Accessed October 25, 2026. https://amhinternational.com/imbr/article/view/78-effects-of-deceptive-advertising-on-consumer-loyalty-in-telecommunication-industry-of-pakistan.