Abdullah, Mohamad Fariz, Muhamad Azman Ibrahim, Azlin Zanariah Bahtar, and Noor Rita Mohamad Khan. “Conceptualizing the Implications of Artificial Intelligence (AI) Tools and Personalization Marketing on Consumer Purchase Intention: Insights from the Malaysian E-Commerce Market”. Information Management and Business Review 16, no. 3S(I)a (October 27, 2024): 430–436. Accessed October 25, 2026. https://amhinternational.com/imbr/article/view/1720-conceptualizing-the-implications-of-artificial-intelligence-ai-tools-and-personalization-marketing-on-consumer-purchase-intention-insights-from-the-malaysian-e-commerce-market.