Author

  • Mensah, Christopher

    • Hospitality and Tourism Management, Ho Polytechnic, Ghana, West Africa
    • Ghana

Abstract

The growing trade fair economy has motivated studies relating to trade fair planning, effectiveness, and evaluation, among others. However, limited studies have explored residents’ perception of socio-economic impacts of trade fairs on communities. Since residents’ negative attitude can affect sustainability of trade fairs, it is important for organisers to understand residents’ perception of the socio-economic impacts of such events. The present study investigated residents’ perceptions of the impacts of a regional trade fair in Ghana. Through a quantitative research design, a questionnaire survey of 447 residents of How as undertaken through a convenience sampling technique in public places and houses. Kruscal-Wallis One-Way ANOVA tests indicate that perceptions of residents did not vary by gender. The results further confirm the inconsistency of socio-demographic variables in explaining residents’ perception of event impacts. There was significant difference between age groups on some statements while others showed no difference. Generally, residents were positive toward the impacts of the fair.

Keywords

References

  • Akis, S., Peristianis, N. & Warner, J. (1996). Resident’s attitudes to tourism development: The case of Cyprus. Tourism Management , 17(7), 481-94.
  • Andereck, K. L., Valentine, K. M., Knoof, R. C. & Vogt, C. A. (2005). Residents’ perceptions of community tourism impacts. Annals of Tourism Research , 32(4), 1056-1076.
  • Ap, J. (1992). Resident’s perceptions on tourism impacts. Annals of Tourism Research , 19(5), 665-90.
  • Berne, C. & Garcia-Uceda, M. (2007). Targeting efficiencies among trade show non-attendees. Journal of Targeting, Measurement and Analysis of Marketing , 15(3), 146-57.
  • Black, R. (1986). The Trade Show Industry: Management and Marketing Career Opportunities. Trade Show Bureau, East Orleans, MA.
  • Blau, P. (1964). Exchange and Power in Social Life. New York: Wiley.
  • Blythe, J. (2000). Objectives and measures at UK trade exhibitions. Journal of Marketing Management, 16, 203-22.
  • Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. Canadian Geographer , 24(1), 5-12.
  • Canosa, A., Brown, G. & Bassan, H. (2001). Examining social relations between adolescent residents and tourists in an Italian coastal resort. Journal of Tourism Studies , 12(1), 50-9.
  • CEIR. (2001). CEIR direct: The newsletter of the Centre for Exhibition Industry Research (JanuaryFebruary).
  • Centre for Exhibition and Industry Research. (2008). 5th Annual Centre for Exhibition Industry Research Index , 2008 edition, Centre for Exhibition Industry Research, Dallas, TX.
  • Cropanzano, R. & Mitchell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management , 31, 874–900.
  • Deccio, C. & Baloglu, S. (2002). Non-host community resident reactions to the 2002 Winter Olympics: The spill over impacts. Journal of Travel Research , 41(1), 46–56.
  • Doxey, G. V. (1975). A causation theory of visitor-resident irritants, methodology, and research inferences. Sixth annual conference proceedings of the Travel Research Association, San Diego, CA: Travel and Tourism Research Association, 195-98.
  • Fredline, E. & Faulkner, B. (2000). Host community reactions: a cluster analysis. Annals of Tourism Research , 27(3), 763-784.
  • García-Lozano, M. R., Boquera, P., Gabarrell, X. & Rieradevall, J. (2009). Temporary structures as a generator of waste in covered trade fairs. Waste Management , 29(7), 2011-2017.
  • Getz, D. (2005). Festivals, special events and tourism. New York: Von No strand.
  • Gopalakrishna, S. & Lilien, G. L. (1994). A three-stage model of industrial trade sows performance. Marketing Science , 14(1), 22-42.
  • Gopalakrishna, S., Lilien, G. L., Williams, J. D. & Sequeira, I. K. (1995). Do trade shows pay off? Journal of Marketing , 59, 75-83.
  • Gouldner, A. (1960). The norm of reciprocity. Am. Social , 25, 161-178.
  • Hall, C. (1992). Hallmark Tourist Events: Affects: Management and Planning. Chichester: John Wiley.
  • Hansen, K. (2004). Measuring performance at trade shows: scale development and validation. Journal of Business Research , 57(1), 1-13.
  • Haralambopoulous, N. & Pizam, A. (1996). Perceived impacts of tourism: The case of Samos. Annals of Tourism Research , 23(3), 503-26.
  • Harrill, R. (2004). Resident’s attitudes toward tourism development: A literature review with implications for tourism planning. Journal of Planning Literature , 18(3), 251-266.
  • Harrill, R. & Potts, T. D. (2003).Tourism planning in historic districts: Attitudes toward tourism development in Charleston. Journal of the American Planning Association , 69(3), 233-244.
  • Herbig, P., O’Hare, B. & Palumbo, F. A. (1998). Trade show: who, what, why. Marketing Intelligence & Planning, 16(7), 425-435.
  • Higham, J. (1999). Commentary-Sport as an avenue of tourism development: an analysis of the positive and negative impacts of sport tourism. Current Issues in Tourism , 2(1), 82-90.
  • Husbands, W. (1989). Social status and perception of tourism in Zambia. Annals of Tourism Research , 16, 237-253.
  • Iyanda, O., Marandu, E. E. & Chamme, M. A. (2005). Trade fair or sales fair. Journal of African Business , 6 (1), 53-72.
  • Lee, J. M., Yeung, S. & Deward, B. (2010). An exploratory study examining the determinants of attendance motivations as perceived by attendees at Hong Kong Exhibitions. Journal of Convention & Event Tourism , 11, 195-208.
  • Kijewski, V., Yoon, E. & Young, G. (1993). How exhibitors select trade shows. Industrial Marketing Management , 22, 287-98.
  • Kim, S. S. & Petrick, J. F. (2005). Residents’ perceptions on impacts of the FIFA 2002 World Cup: The case of Seoul as a host city. Tourism Management , 26(5), 25-38.
  • Kirchgeorg, M. (2005). Characteristics and forms of trade shows, In Kirchgeorg, M., Dornscheidt, W.M., Giese, W. and Stoeck, N. (Eds), Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events, Gabler, Wiesbaden, 33-56.
  • Laningan, K. (2006). B2B media: trends and forecast Expo November/December, 62-70, available at: www.expoweb.com/2006November/0611expofeat2535am.pdf
  • Li, L.Y. (2007). Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective. Industrial Marketing Management , 36(3), 360-70.
  • Liu, J. C. & Var, T. (1986). Resident attitudes toward tourism impacts in Hawaii. Annals of Tourism Research , 13(2), 193-214.
  • Madrigal, R. (1993). A tale of tourism in two cities. Annals of Tourism Research , 20(2), 336-53.
  • Morrow, S. L. (1997). The art of the Show. IAEM Education Foundation
  • Mason, P. & Cheyne, J. (2000). Residents’ attitudes to proposed tourism development. Annals of Tourism Research , 27(2), 391-411.
  • Mensah, C. (2012). Visitor’s objectives for attending a regional trade fair in Ghana. European Journal of Social Sciences , 31(4), 496-506.
  • Núñez, M. A., García-Lozano, R. B., Boquerac, P., Gabarrellb, X. D. & Rieradevall, J. D. (2009). Temporary Structures as a generator of waste in covered Trade Fairs. Waste Management . 29(7), 2011-2017.
  • Ohmann, S., Jones, I. & Wilkes, K. (2006). The Perceived Social Impacts of the 2006 Football World Cup on the Munich Residents. Journal of Sport and Tourism , 11(2), 129-152.
  • Orams, M. (2005). Sport tourism and natural resource impacts. In J. Higham (Ed.), sport tourism destinations: issues, opportunities and analysis (pp. 248-259). Oxford, UK: Elsevier ButterworthHeinemann.
  • Pizam, A. (1978). Tourism’s impacts: The social costs of the destination community as perceived by its residents. Journal of Travel Research , 11(4), 8-12.
  • Rice, G. & Almossawi, M. (2002). A study of exhibitor firms at an Arabian Gulf trade show: Goals, selection criteria and perceived problems. Journal of Global Marketing , 15(3/4), 324-338.
  • Ritchie, J. R. B. (1984). Assessing the impact of hallmark events: conceptual and research issues. Journal of Travel Research , 23(1), 2-11.
  • Ryan, C. & Montgomery, D. (1994).The attitudes of Bake well residents to tourism issues in community response to tourism. Tourism Management , 15(4), 358-369.
  • Sirakaya, E., Teye, V. & Sonmez, S. (2002).Understanding Residents’ support for tourism development in the Central Region of Ghana. Journal of Travel Research , 41, 57-67.
  • Smith, T. M., Hama, and K. & Smith, P. M. (2003) .The effect of successful trade show attendance on future interest: exploring Japanese attendee perspectives of domestic and offshore international events. Journal of Business and Industrial Marketing , 18(4/5), 403-418.
  • Tanner, J. F., Chonko, L. B. & Ponzurick, T. V. (2001). A learning model of trade shows attendance. Journal of Convention and Exhibition Management , 3 (3), 3–26.
  • Teye, V., Sonmez, S. F. & Sirakaya, E. (2002). Residents’ attitudes toward tourism development. Annals of Tourism Research , 29(3), 668-688.
  • Tomljenovic, R. & Faulkner, B. (2000). Tourism and World Peace: A Conundrum for the Twenty-first Century, in B. Faulkner; G. Moscardo; E. Laws (Eds.) Tourism in the Twenty-first Century, London: Continuum.
  • Trivino, Y. (2006). GestiÓn De Eventos Feriales: Diseńo y Organizaciόn. Editorial Sintesis, SA.
  • Twynam, G. & Johnson, M. (2004). Changes in host community reactions to a special sporting event. Current Issues in Tourism , 3, 242-261.
  • Var, T., Kendall, K. W. & Tarakcioglu, E. (1985). Resident attitudes towards tourists in a Turkish resort town. Annals of Tourism Research , 12(4), 652-58.
  • Waitt, G. (2003). Social impacts of the Sydney Olympics. Annals of Tourism Research , 30(1), 194-215.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Mensah, C. (2012). Residents’ Perceptions of Socio-economic Impacts of a Regional Trade Fair in Ghana. Journal of Social and Development Sciences, 3(7), 245-253. https://doi.org/10.22610/jsds.v3i7.708

Share this article

License

Copyright (c) 2012 Mensah, Christopher (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 3 No. 7 (2012) Sustainable Livelihoods & Community Impacts View issue contents

Published

2012-07-15

Submissions

Have research to publish? Journal of Social and Development Sciences welcomes submissions.

Make a Submission