Analysis of a Large Company’s Global Activity Sustained by the Organizational Culture

Abstract

Organization's strategic position has to be understood in relation to the external environment, its internal resources, the employees’ skills, desires, and influences endogenous and exogenous. But, above all, the competition and the programs applied have to be different from that activities or services of the competitors. Market research provides the firm with information regarding the markets or market segments with the best prospects, the price levels accepted by the market, the ways of distributing the products on the market, promotional actions, etc. Equally important for grounding the strategy are the macroeconomic forecasts, the field projections, and the policies of the bodies regulating and supervising insurances. This provides the guidance of the organization’s development in accordance with the main macroeconomic developments foreshadowed for the following period. The quality of the global activity is given by the nature of the organizational culture, a powerful instrument for performing the management and getting the appropriate results. I think that Petrom is the most suitable enterprise (firm) for the analyze, being the largest company in Southeast Europe, whose market penetration force and market sustainability are largely due to the European management implemented by OMV, as Petrom is part of the OMV structure. At the same, in this period, it is capable to get down the prices, in order to keep the clients, but maintaining the efficiency of the main activity.