Author

  • Yvonne S.M. Ang

    • Faculty of Business and Management, Universiti Teknologi MARA (Puncak Alam), Malaysia
    • Malaysia

  • Noorita Mohammad

    • Faculty of Business and Management, Universiti Teknologi MARA (Puncak Alam), Malaysia
    • Malaysia

  • Nor Diyana Mohammad Shobri

    • Faculty of Business and Management, Universiti Teknologi MARA (Puncak Alam), Malaysia
    • Malaysia

Abstract

The rapid growth of electronic waste (e-waste) has become a pressing environmental concern, necessitating a deeper understanding of individuals' intentions toward responsible e-waste management. This study aims to explore the relationship between e-waste recycling intentions using the Theory of Planned Behavior (TPB) while considering the influence of environmental values. The research design employs a quantitative approach, utilizing a survey questionnaire to collect data from 115 Gen Z respondents. The findings show that perceived behavioral control, subjective norms and environmental values influence the intention to recycle e-waste while attitude was not impactful in influencing e-waste recycling intention. The findings will offer valuable insights for policymakers, environmental organizations, and practitioners seeking to promote sustainable e-waste practices. Ultimately, the study aims to foster a more comprehensive understanding of how individual attitudes can be leveraged to drive positive changes in e-waste management and contribute to a more sustainable future.

Keywords

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How to Cite

Ang, Y. S., Mohammad, N., & Mohammad Shobri, N. D. (2023). The Effects of Environmental Values on Gen Z’s E-Waste Recycling Intention. Information Management and Business Review, 15(4(SI)I), 27-37. https://doi.org/10.22610/imbr.v15i4(SI)I.3574

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Vol. 15 No. 4(SI)I (2023) Social Media Exposure, Fintech & Digital Consumer Engagement View issue contents

Published

2023-11-13

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