Abstract
This investigation looked to set up the social and natural factors that impact Sustainable Entrepreneurship in Small and Medium-Sized Enterprises (SMEs). It likewise endeavored to distinguish whether the segment foundation of the business person impacts the Sustainable Entrepreneurship in SMEs of the Malaysian nourishment industry. This paper tries to investigate the writing on long haul and manageable development for SMEs and the upgraded information on this territory will be a direction to the approach producers, supporting offices, consultants, business visionaries and academicians to genuinely build up a widely inclusive model for feasible development of SMEs. This paper proposes an incorporated reasonable development model for SMEs with five components of the Sustainable Entrepreneurship variables that are leadership, network, employee management, customer orientation and marketing strategy. A blended technique approach, utilizing the utilization of surveys and meetings from an example size of around 120 members and 10 proprietor supervisors of SMEs in the nourishment industry, was utilized to gather information. Moreover, out of the five recognized elements, as indicated by the members' recognition, the most significant components towards supportable execution of SMEs in the nourishment industry are social variables, including customer direction. This exploration paper reasons that thinking about the social and natural parts of supportability and utilizing experienced staff would significantly add to the quest for Sustainable Entrepreneurship in SMEs of the nourishment industry.
Keywords
- Sustainable Entrepreneurship Search this journal for Sustainable Entrepreneurship (opens in a new tab)
- SME Search this journal for SME (opens in a new tab)
- Leadership Search this journal for Leadership (opens in a new tab)
- Network Search this journal for Network (opens in a new tab)
- Employee Management Search this journal for Employee Management (opens in a new tab)
- Customer Orientation Search this journal for Customer Orientation (opens in a new tab)
- Marketing Strategy Search this journal for Marketing Strategy (opens in a new tab)
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Copyright (c) 2023 Noraishah Kamarolzaman, Intan Maizura Abd Rashid, Nor Hamiza Mohd Noor, Nor Azmawati Husain, Mazlina Ismail (Author)

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Keywords
- Sustainable Entrepreneurship Search this journal for Sustainable Entrepreneurship (opens in a new tab)
- SME Search this journal for SME (opens in a new tab)
- Leadership Search this journal for Leadership (opens in a new tab)
- Network Search this journal for Network (opens in a new tab)
- Employee Management Search this journal for Employee Management (opens in a new tab)
- Customer Orientation Search this journal for Customer Orientation (opens in a new tab)
- Marketing Strategy Search this journal for Marketing Strategy (opens in a new tab)
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Vol. 15 No. 4(SI)I (2023)
Social Media Exposure, Fintech & Digital Consumer Engagement
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