Author

  • Zarina Denan

    • Universiti Teknologi MARA Cawangan Selangor Kampus Puncak Alam, Malaysia
    • Malaysia

  • Nor Azairiah Fatimah Othman

    • Universiti Teknologi MARA Cawangan Johor Kampus Segamat, Malaysia
    • Malaysia

  • Zarina Abdul Munir

    • Universiti Teknologi MARA Cawangan Selangor Kampus Puncak Alam, Malaysia
    • Malaysia

  • Dilla Syadia Ab Latiff

    • Universiti Teknologi MARA Cawangan Selangor Kampus Puncak Alam, Malaysia
    • Malaysia

  • Norol Hamiza Zamzuri

    • Universiti Teknologi MARA Cawangan Selangor Kampus Puncak Alam, Malaysia
    • Malaysia

Abstract

Coronavirus disease 2019 cases are showing a downward trend in Malaysia but with active cases still present, the virus remains a persistent public health threat. Amid vaccination at no cost, some of the populace is refusing to get vaccinated. As getting indigenous communities vaccinated are much more difficult due to contextual and cultural difference, this study investigated whether tribal leader endorsement moderates the relationship between attitude and intention towards vaccination. Drawing from a survey of 312 indigenous from various generations of Millennials, Generation X and Generation Z, this study found that endorsement of tribal leaders does not act as a moderating factor in the association between attitude and intention to accept vaccination across generations. This study contributes to understanding whether indigenous communities require cultural-based approaches to support vaccination uptake. This study would be beneficial in supporting initiatives to curb COVID-19 disease and the right to good health among indigenous communities.

Keywords

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How to Cite

Denan, Z., Othman, N. A. F., Abdul Munir, Z., Ab Latiff, D. S., & Zamzuri, N. H. (2023). Vaccination Acceptance among Indigenous Community: The Moderating Role of Tribal Leader Information Management and Business Review (ISSN 2220-3796) Vol. XX, No. X, pp. XX, Special Issue 2023Endorsement. Information Management and Business Review, 15(4(SI)I), 352-361. https://doi.org/10.22610/imbr.v15i4(SI)I.3609

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Copyright (c) 2023 Zarina Denan, Nor Azairiah Fatimah Othman, Zarina Abdul Munir, Dilla Syadia Ab Latiff, Norol Hamiza Zamzuri (Author)

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Research Paper

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Vol. 15 No. 4(SI)I (2023) Social Media Exposure, Fintech & Digital Consumer Engagement View issue contents

Published

2023-11-13

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