Exploring the Impact of Authentic Personality and Social Media Posting on Self-Interested Charitable Behavior among Millennials Online Community through the Lens of Social Cognitive Theory

Norhusniyati Husin; Nadhrathul Ain Ibrahim; Najihah Abdul Rahim; Khamisah Abd Manaf; Intan Syafinaz Mat Shafie

doi:10.22610/imbr.v16i1(I)S.3724

Author

Norhusniyati Husin
- Universiti Teknologi MARA, Puncak Alam, Malaysia
- Malaysia
Nadhrathul Ain Ibrahim
- Universiti Teknologi MARA, Puncak Alam, Malaysia
- Malaysia
Najihah Abdul Rahim
- Universiti Teknologi MARA, Melaka, Malaysia
- Malaysia
Khamisah Abd Manaf
- Universiti Teknologi MARA, Puncak Alam, Malaysia
- Malaysia
Intan Syafinaz Mat Shafie
- Universiti Teknologi MARA, Puncak Alam, Malaysia
- Malaysia

Abstract

Various schools of thought within the field of psychology consider authentic personality to be an essential component of overall well-being. Similarly, people's behavior has changed since the advent of social media. Using Social Cognitive Theory as guidance, this conceptual paper aims to explore how authentic personality and social media postings affect individuals' self-interested charitable behavior, this research aims to delve into the person-centered concept of authentic personality. The sense of giving and charitable behavior includes giving to charity and involving in volunteer activity. This model is deemed appropriate because it further explains authentic personality and exposure to social media posting in an online environment. Throughout the entirety of this study, a search was conducted via a variety of literature on the fields of sociology, psychology, and social science. There was a discussion of the conclusions drawn from the research, and options for more research were outlined.

Keywords

References

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Husin, N., Ibrahim, N. A., Abdul Rahim, N., Abd Manaf, K., & Mat Shafie, I. S. (2024). Exploring the Impact of Authentic Personality and Social Media Posting on Self-Interested Charitable Behavior among Millennials Online Community through the Lens of Social Cognitive Theory. Information Management and Business Review, 16(1(I)S), 39-48. https://doi.org/10.22610/imbr.v16i1(I)S.3724

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Exploring the Impact of Authentic Personality and Social Media Posting on Self-Interested Charitable Behavior among Millennials Online Community through the Lens of Social Cognitive Theory

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