Author

  • Amirul Afif Muhamat

    • Faculty of Business and Management, Universiti Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia
    • Research Interest Group (RIG) – Climate Risk and Sustainable Finance, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Muhammad Hafiz Abd Rashid

    • Faculty of Business and Management, Universiti Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Yusri Hazrol Yusoff

    • Faculty of Accountancy. Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Muhammad Azman Ibrahim

    • Faculty of Business and Management, Universiti Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Sharmila Mohamed Salleh

    • Yayasan Inovasi Malaysia, Taman Teknologi MRANTI, Bukit Jalil, Kuala Lumpur, Malaysia
    • Malaysia

  • Nurul Hilmiyah

    • Faculty of Economics and Business, Universitas Pancasila, Jakarta, Indonesia
    • Indonesia

  • Mohd Faizal Basri

    • Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, Tanjung Malim, Perak, Malaysia
    • Malaysia

Abstract

Grassroots innovation is a customised innovation programme aimed at empowering the community by demonstrating creativity, resourcefulness, and technological proficiency to tackle issues that impact their daily life. Yayasan Inovasi Malaysia (YIM) is a prominent institution in Malaysia that serves as an anchor for this endeavour. This study examines a project that was awarded an innovation grant to produce curry puff makers and distribute the machines to individuals from marginalised demographics, including single moms, handicapped individuals, and others. The methodology of research for this study involves using a qualitative method, namely a descriptive case study approach, to engage with the grant recipient. The feedback was evaluated using thematic techniques. The project has successfully achieved its objectives across the four examined categories: social, economic, environmental, and technological adoption.

Keywords

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How to Cite

Muhamat, A. A., Abd Rashid, M. H., Yusoff, Y. H., Ibrahim, M. A., Mohamed Salleh, S., Hilmiyah, N., & Basri, M. F. (2024). Examining Grassroot Innovation: A Case Study of the Curry Puff Maker Machine Project from a Socioeconomic Perspective. Information Management and Business Review, 16(1(I)S), 58-65. https://doi.org/10.22610/imbr.v16i1(I)S.3727

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Copyright (c) 2024 Amirul Afif Muhamat, Muhammad Hafiz Abd Rashid, Yusri Hazrol Yusoff, Muhammad Azman Ibrahim, Sharmila Mohamed Salleh, Nurul Hilmiyah, Mohd Faizal Basri (Author)

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Research Paper

Published in

Vol. 16 No. 1(I)S (2024) Investment Literacy, Talent Retention & Agricultural Risk View issue contents

Published

2024-04-28

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