Abstract
Grassroots innovation is a customised innovation programme aimed at empowering the community by demonstrating creativity, resourcefulness, and technological proficiency to tackle issues that impact their daily life. Yayasan Inovasi Malaysia (YIM) is a prominent institution in Malaysia that serves as an anchor for this endeavour. This study examines a project that was awarded an innovation grant to produce curry puff makers and distribute the machines to individuals from marginalised demographics, including single moms, handicapped individuals, and others. The methodology of research for this study involves using a qualitative method, namely a descriptive case study approach, to engage with the grant recipient. The feedback was evaluated using thematic techniques. The project has successfully achieved its objectives across the four examined categories: social, economic, environmental, and technological adoption.
Keywords
- Grassroots Search this journal for Grassroots (opens in a new tab)
- Innovation Search this journal for Innovation (opens in a new tab)
- Curry Puff Search this journal for Curry Puff (opens in a new tab)
- Funding Search this journal for Funding (opens in a new tab)
- YIM Search this journal for YIM (opens in a new tab)
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Copyright (c) 2024 Amirul Afif Muhamat, Muhammad Hafiz Abd Rashid, Yusri Hazrol Yusoff, Muhammad Azman Ibrahim, Sharmila Mohamed Salleh, Nurul Hilmiyah, Mohd Faizal Basri (Author)
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Keywords
- Grassroots Search this journal for Grassroots (opens in a new tab)
- Innovation Search this journal for Innovation (opens in a new tab)
- Curry Puff Search this journal for Curry Puff (opens in a new tab)
- Funding Search this journal for Funding (opens in a new tab)
- YIM Search this journal for YIM (opens in a new tab)
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Vol. 16 No. 1(I)S (2024)
Investment Literacy, Talent Retention & Agricultural Risk
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