Author

  • Nurain Achim

    • Faculty of Business and Management, University of Technology MARA, Malaysia
    • Malaysia

  • Dayana Batrisya Mohamed

    • Faculty of Business and Management, University of Technology MARA, Malaysia
    • Malaysia

  • Sonia Crystal Miji

    • Faculty of Business and Management, University of Technology MARA, Malaysia
    • Malaysia

  • Nasir Nur Alliyah Zuraini

    • Faculty of Business and Management, University of Technology MARA, Malaysia
    • Malaysia

  • Muhammad Iqmal Ridhwan Idil

    • Faculty of Business and Management, University of Technology MARA, Malaysia
    • Malaysia

  • Abby Jane Luntek Hilmen

    • Faculty of Business and Management, University of Technology MARA, Malaysia
    • Malaysia

  • Azu Farhana Anuar

    • Student Development Section, Universiti Kuala Lumpur MICET, Malaysia
    • Malaysia

Abstract

The growing popularity of online shopping collides with user reservations related to trust, social influence, and perceived purchase usefulness, with such concerns acutely observable among Gen Z populations. As digital natives and prolific online users, Gen Z's purchasing patterns offer valuable insights for marketers adjusting their online strategies. This study extends the body of knowledge by examining the determinants of online purchase intentions among Gen Z thereby guiding university administrators, educators, and online retailers in crafting improved online shopping experiences. Utilizing a non-intrusive, naturalistic research setting, the study harnesses an anonymous survey methodology, and data is rigorously analyzed using Statistical Package for Social Science (SPSS). Findings indicate that trust and perceived usefulness are significantly connected to students' online purchasing decisions. This study enhances the theory of online buying habits by emphasizing trust and value in e-commerce. It advises adding trust cues and functional benefits to online portals, the key to influencing Gen Z buyers and boosting market expansion and e-shopper satisfaction.

Keywords

References

  • Ahmed, Z. S., Su, L., Rafique, K., Khan, S. Z., & Jamil, S. (2018). A Study on the Factors Affecting Consumer Buying Behavior Towards Online Shopping in Pakistan. Journal of Asian Business Strategy, 7(2), 44–56. https://doi.org/10.18488/journal.1006/2017.7.2/1006.2.44.56
  • AJE Scholar. (2023). Implications or recommendations in research: What’s the difference? https://www.aje.com/arc/implications-orrecommendations-in-research
  • Akhbar, D. D., Sari, D. M., & Sari, I. P. (2014). The effect of perceived usefulness, perceived ease of use, and perceived enjoyment on online purchase intention. Journal of Management and Marketing Review, 1(1), 1-10.
  • Argo, J. J., & Dahl, D. W. (2020). Social influence in the retail context: A contemporary review of the literature.
  • Journal of Retailing, 96(1), 25–39. https://doi.org/10.1016/j.jretai.2019.12.005
  • Bach, T. M., Da Silva, W. V., Souza, A. M., Kudlawicz-Franco, C., & Da Veiga, C. P. (2020). Online customer behavior: perceptions regarding the types of risks incurred through online purchases. Palgrave Communications, 6(1). https://doi.org/10.1057/s41599-020-0389-4
  • Bhukya, R., & Paul, J. (2023). Social influence research in consumer behavior: What we learned and what we need to learn? – A hybrid systematic literature review. Journal of Business Research, 162(113870), 113870. https://doi.org/10.1016/j.jbusres.2023.113870
  • Bomer-Norton, C. (2021). Critical appraisal of nursing studies. In J.R. Gray, & S.K Grove (Eds.), Burns & Grove’s the practice of nursing research: Appraisal, synthesis, and generation of evidence. (9th ed., pp. 529-550). Elsevier
  • Brown. L.M., Lensing, S.Y., Braswell, R.A., Powell, J., Brown, R.E, Sawyer, L.M., Sullivan, D.H. (2023). Smoking and ocular morbidities in older adult veterans. MEDSURG Nursing, 32(1), 51-56
  • Callarman, S. (2023, August 14). E-commerce Returns: Policies, Examples & 2022 Template. ShipBob. https://www.shipbob.com/blog/ecommerce-returns/
  • Cauville, J. (2022, December 9). 4 best practices for e-commerce brands to leverage the power of Influencer-generated content. Bigblue Blog. https://www.bigblue.co/blog/4-best-practices-for-e-commerce-brands-to-leverage-the-power-of-influencer-generated-content
  • Chang, S., Chih, W., Liou, D., & Yang, Y. (2016). The mediation of cognitive attitude for online shopping.
  • Information Technology & People, 29(3), 618–646. https://doi.org/10.1108/itp-08-2014-0172
  • Chen, Y. H., Hsu, I. C., & Lin, C. Y. (2010). The effects of website quality factors on online purchase intentions: A study of university students in Taiwan. African Journal of Business Management, 4(18), 3904-3913
  • Cheung, C. M., & Lee, M. K. (2001). Trust in Internet shopping: instrument development and validation through classical and modern approaches. Journal of Global Information Management (JGIM), 9(3), 23-35.
  • Creator, C. C. (2023, September 14). 5 tips for a transparent return and exchange policy. ConnectPOS. https://www.connectpos.com/tips-return-exchange-policy/
  • Dharmesti, M., Dharmesti, T. R. S., Kuhne, S., & Thaichon, P. (2021). Understanding online shopping behaviors and purchase intentions amongst millennials. Young Consumers, 22(1), 152-167.
  • Din, B. H., Shamim, A., Suki, N. M., Ahmad, M., Abid, M. F., Patwary, A. K., & Abbasi, A. Z. (2023). Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use. Spanish Journal of Marketing - ESIC, 27(2), 178–201. https://doi.org/10.1108/sjme-07-2022-0159
  • Edwards, E. (2021). Raw histories: photographs, anthropology and museums. Routledge.
  • Feng, W., Chang, D., & Sun, H. (2023). The impact of social media influencers’ bragging language styles on consumers’ attitudes toward luxury brands: The dual mediation of envy and trustworthiness. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1113655
  • Gallego, M.D., Bueno, S. and Lopez-Jiménez, D. (2016), “Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective”, Journal of Business & Industrial Marketing, Vol. 31 No. 3, pp. 381-392
  • Gera, R., & Pruthi, A. (2021). Advances in global services and retail management: Volume 2. In Anahei Publishing eBooks. https://doi.org/10.5038/9781955833035
  • Ghosh, A. (1990). Retail management. Chicago: Dryden Press.
  • Goddu, J. (2021, September 18). The Importance of Trust in Consumer Behavior - Sogolytics blog. Sogolytics Blog. https://www.sogolytics.com/blog/importance-of-trust-in-consumer-behavior/
  • Gunawan, C. M., Rahmania, L., & Kenang, I. H. (2023). THE INFLUENCE OF SOCIAL INFLUENCE AND PEER INFLUENCE ON INTENTION TO PURCHASE IN E-COMMERCE. Review of Management and Entrepreneurship, 7(1), 61–84. https://doi.org/10.37715/rme.v7i1.3683
  • Hongsuchon, T., Alfawaz, K. M., Hariguna, T., & Alsulami, O. A. (2022). The effect of customer trust and commitment on customer sustainable purchasing in the e-marketplace, the antecedents of customer learning value and customer purchasing value. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.964892
  • Ibrahim, N., Zakaria, Z., & Mansor, N. (2016). Role of Trust in Mediating the Predictors of Internet Shopping Behavior among University Students. Journal of Applied Environmental and Biological Sciences, 6, 62–69. https://www.textroad.com/pdf/JAEBS/J.%20Appl.%20Environ.%20Biol.%20Sci.,%206(1S)62-69,% 202016.pdf
  • Jeannot, F., Jongmans, É., & Dampérat, M. (2022). Visual design and online shopping experiences: When expertise allows consumers to refocus on website attractiveness. Recherche Et Applications En Marketing (English Edition), 37(1), 59–81. https://doi.org/10.1177/20515707221087627
  • Jian, W., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. M. (2022). Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach. SAGE Open, 12(2), 215824402210912. https://doi.org/10.1177/21582440221091262
  • Kasinphila, P. (2023). Influence of Web Design, Usefulness, Ease of Use, and Enjoyment on Beauty and Cosmetics Online Purchase Intention towards a Popular Brand in Thailand. Research Review, 05(12). https://doi.org/10.52845/rrijcrr/2023/14-1-2
  • Krishnamurthy, S., & Kucuk, S. U. (2009). Anti-branding on the internet. Journal of Business Research, 62(11), 1119-1126.
  • Kuan, H. H., & Bock, G. W. (2007). Trust transference in brick and click retailers: An investigation of the before-online-visit phase. Information & Management, 44(2), 175-187.
  • Kucuk, U.S. (2009), “Consumer empowerment model: from unspeakable to undeniable”, Direct Marketing: An International Journal, Vol. 3 No. 4, pp. 327-42.
  • Kusyanti, A., Catherina, H. P. A., Puspitasari, D. R., & Sari, Y. a. L. (2018). Teen’s social media adoption: an Empirical investigation in Indonesia. International Journal of Advanced Computer Science and Applications, 9(2). https://doi.org/10.14569/ijacsa.2018.090252 Krejcie, R.V., & Morgan, D.W., (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement.
  • L?z?roiu, G., Neguri??, O., Grecu, I., Grecu, G., & Mitran, P. C. (2020). Consumers’ Decision-Making Process on social commerce platforms: online trust, perceived risk, and purchase intentions. Frontiers in Psychology, 11. https://doi.org/10.3389/fpsyg.2020.00890
  • Lim, K. B., Yeo, S. F., & Fen, L. C. (2021). Adoption of mobile wallet during COVID-19 Outbreak: The consumer perspective. Journal of International Business Economics and Entrepreneurship, 6(2), 27. https://doi.org/10.24191/jibe.v6i2.16652
  • Liu, C., Marchewka, J. T., Lu, J., & Yu, C. S. (2005). Beyond concern—a privacy-trust-behavioral intention model of electronic commerce. Information & Management, 42(2), 289-304.
  • Marcyes, L. (2023, August 29). Elevate Together: the dynamics of influencer collaborations and social sharing impact. https://www.linkedin.com/pulse/elevate-together-dynamics-influencer-collaborations-social-marcyes/
  • McLeod, M. S., Sears, J. B., Chandler, G. N., Payne, G. T., & Brigham, K. H. (2022). Rhetoric, risk, and investment: Letting the numbers speak for themselves. Journal of Management Studies, 59(7), 1657-1687.
  • Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention Case Study: the Agencies of Bono Brand Tile in Tehran. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267–273.
  • Moslehpour, M., Pham, V. K., Wong, W., & Bilgiçli, ?. (2018). The e-Purchase intention of Taiwanese consumers: sustainable mediation of perceived usefulness and perceived ease of use. Sustainability, 10(1), 234. https://doi.org/10.3390/su10010234
  • Myers, D. G., & Twenge, J. M. (2019). Social psychology. McGraw-Hill.
  • Nasidi, Q. Y., Ahmad, M. F., Garba, M., Hassan, I., & Gamji, M. B. (2021). Empirical investigation of factors affecting online shopping behavior. Laplage Em Revista, 7(3D), 363–377. https://doi.org/10.24115/s2446-6220202173d1728p.363-377
  • Nguyen, L. H., Drew, D. A., Graham, M. S., Joshi, A. D., Guo, C. G., Ma, W., ... & Zhang, F. (2020). Risk of COVID-19 among front-line health-care workers and the general community: a prospective cohort study. The Lancet Public Health, 5(9), e475-e483.
  • Oentario, Y., Harianto, A., & Irawati, J. (2017). Pengaruh Usefulness, Ease of Use, Risk Terhadap Intentionto Buy Onlinepatisserie Melalui Consumer Attitude Berbasis Media Sosial Di Surabaya. Jurnal Manajemen Pemasaran, 11(1), 26-31.
  • Özen, H., & Engizek, N. (2014). Shopping online without thinking: being emotional or rational? Asia Pacific Journal of Marketing and Logistics, 26(1), 78–93. https://doi.org/10.1108/apjml-06-2013-0066
  • Pending, P. (2023, February 4). Online shopping trends on college campuses. Parcel Pending. https://www.parcelpending.com/en-us/blog/online-shopping-trends-on-college-campuses/
  • Phau, I., Teah, M., & Chuah, J. (2015). Consumer attitudes towards luxury fashion apparel made in sweatshops. Journal of Fashion Marketing and Management, 19(2), 169-187.Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations. Information & Management, 50(5), 240-247.
  • Rahmiati, R., & Yuannita, I. I. (2019). The influence of trust, perceived usefulness, perceived ease of use, and attitude on purchase intention. Jurnal Kajian Manajemen Bisnis, 8(1), 27-34.
  • Rahimnia, F. and Hassanzadeh, J.F. (2013), “The impact of website content dimension and e-trust one marketing effectiveness: the case of Iranian commercial saffron corporations”, Information and Management, Vol. 50 No. 5, pp. 240-247.tner, R. K., & Kahn, B. E. (2002). The impact of private versus public consumption on variety-seeking behavior. Journal of Consumer Research, 29(2), 246–257. https://doi.org/10.1086/341574
  • Rehman, S. U., Bhatti, A., Mohamed, R., & Ayoup, H. (2019). The moderating role of trust and commitment between consumer purchase intention and online shopping behavior in the context of Pakistan. Journal of Global Entrepreneurship Research, 9(1), 1-25.
  • Renny, Guritno, S., & Siringoringo, H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping Usefulness towards online airline ticket purchase. Procedia - Social and Behavioral Sciences, 81, 212–216. https://doi.org/10.1016/j.sbspro.2013.06.415
  • Salisbury, W. D., Pearson, R. A., Pearson, A. W., & Miller, D. W. (2001). Perceived security and World Wide Web purchase intention. Industrial Management and Data Systems, 101(4), 165–177. https://doi.org/10.1108/02635570110390071
  • Saptarshi Bhattacharya, R. P. (2022). Does an e-retailer's country of origin influence consumer privacy, trust and purchase intention? Journal of Consumer Marketing, 248-259.
  • Shazwan, M., Ithnin, S., Abdullah, N. A., & Iskandar, M. (2022). Relationship between Perceived Usefulness and Online Shopping Behaviour among University Students. Research Gate. https://www.researchgate.net/publication/361981 287_Relationship_ between_Perceived_Usefulness_and_Online_Shopping_Behaviour_among_Universit students.
  • Slamet, S., Prasetyo, B. P. W., & Azmala, I. (2022). The impact of electronic word of mouth and brand image on online purchase decisions moderated by price discount. European Journal of Business and Management Research, 7(2), 139-148.Shah, S. S. H., Aziz, J., Jaffari, A. raza, Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The Impact of Brands on Consumer Purchase Intentions. Asian Journal of Business Management, 4(2), 105–110. https://doi.org/10.20525/ijrbs.v5i4.551
  • Sin, S. S., Nor, K. M., & Al-Agaga, A. M. (2012). Factors Affecting Malaysian young consumers’ online purchase intention in social media websites. Procedia-Social and Behavioral Sciences, 40, 326-333.
  • Smith, J. D., Lee, J. D., & Hsu, S. (2019). A model of online shopping behavior: Extending the UTAUT model. Information Systems Research, 20(4), 315-328.
  • Soleimani, M. (2021). Buyers’ trust and mistrust in e-commerce platforms: a synthesizing literature review. Information Systems and e-Business Management, 20(1), 57–78. https://doi.org/10.1007/s10257-021-00545-0
  • Srinivasan, S. (2023, July 31). Building Customer Trust through Transparent Privacy Policies. https://www.linkedin.com/pulse/building-customer-trust-through-transparent-privacy-srinivasan/
  • Suresh, K., & Chandrashekara, S. (2012). Sample size estimation and power analysis for clinical research studies. Journal of Human Reproductive Sciences, 5(1), 7. https://doi.org/10.4103/0974-1208.97779
  • Thomas, V. L., Fowler, K., & Taheran, F. (2023). How social media influencer collaborations are perceived by consumers. Psychology & Marketing, 41(1), 168–183. https://doi.org/10.1002/mar.21918
  • Time Trade. (2017). State of Retail Report. Retrieved from https://www.timetrade.com/wp-content/uploads/2017/11/TimeTrade-State-of-Retail-2017.pdf
  • Van den Bulte, C., & Stremersch, S. (2004). Social contagion and income heterogeneity in new product diffusion: A meta-analytic test. Marketing Science, 23(4), 530-544.
  • Worthington, A. K. (2021, May 30). Technology Acceptance Model. Pressbooks. https://ua.pressbooks.pub/persuasiontheoryinaction/chapter/technology-acceptance-model/
  • Zwanka, R. J., & Buff, C. L. (2020). COVID-19 Generation: A conceptual framework of the consumer behavioral shifts to be caused by the COVID-19 pandemic. Journal of International Consumer Marketing, 33(1), 58–67. https://doi.org/10.1080/08961530.2020.1771646.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Achim, N., Mohamed, D. B., Miji, S. C., Zuraini, N. N. A., Idil, M. I. R., Hilmen, A. J. L., & Anuar, A. F. (2024). Trust, Social Influence and Perceived Usefulness: Examining Online Purchase Intentions among Gen Z. Information Management and Business Review, 16(1(I)S), 261-271. https://doi.org/10.22610/imbr.v16i1(I)S.3748

Share this article

License

Copyright (c) 2024 Nurain Achim, Dayana Batrisya Mohamed, Sonia Crystal Miji, Nasir Nur Alliyah Zuraini, Muhammad Iqmal Ridhwan Idil, Abby Jane Luntek Hilmen, Azu Farhana Anuar (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 16 No. 1(I)S (2024) Investment Literacy, Talent Retention & Agricultural Risk View issue contents

Published

2024-04-28

Submissions

Have research to publish? Information Management and Business Review welcomes submissions.

Make a Submission