Author

  • Siti Noorsuriani binti Maon

    • Faculty of Business and Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Alam, Bandar Puncak Alam, Selangor, Malaysia
    • Research Group: Sustaining Quality of Life, EK Social Creativity & Innovation, Research Nexus UiTM (ReNeU), Universiti Teknologi MARA (UiTM), Shah Alam, Selangor, Malaysia
    • Malaysia

  • Noor’ain Mohamad Yunus

    • Faculty of Business and Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Alam, Bandar Puncak Alam, Selangor, Malaysia
    • Research Group: Sustaining Quality of Life, EK Social Creativity & Innovation, Research Nexus UiTM (ReNeU), Universiti Teknologi MARA (UiTM), Shah Alam, Selangor, Malaysia
    • Malaysia

  • Emi Normalina Omar

    • Faculty of Business and Management, Universiti Teknologi MARA Cawangan Selangor, Kampus Puncak Alam, Bandar Puncak Alam, Selangor, Malaysia
    • Malaysia

  • Sharmila Mohd Salleh

    • Yayasan Inovasi Malaysia, Enterprise, Taman Teknologi Malaysia, Bukit Jalil, Kuala Lumpur, Malaysia
    • Malaysia

  • Mohamad Latife Shamsudin

    • Yayasan Inovasi Malaysia, Enterprise, Taman Teknologi Malaysia, Bukit Jalil, Kuala Lumpur, Malaysia
    • Malaysia

Abstract

Innovation is essential for small and medium-sized agricultural enterprises (SMEs) in Malaysia, as it improves productivity and competitiveness in the agricultural industry. It is essential to incorporate cuttingedge techniques and tools for processing coconuts, given the agriculture sector's objective of increasing productivity and sustainability. Since Malaysia aims to upgrade its agricultural methods, these advancements are relevant in Malaysia. The present study provides a thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of CoCoCut's cutting and peeling procedures and tools for coconuts. The analysis is based on a single-case study. Furthermore, it evaluates the inherent advantages and disadvantages of these innovative approaches, together with the potential advantages and risks in the market. This study offers a thorough analysis of the innovative tool, i.e., CoCoCut's areas of expertise, which can help in identifying the numerous possibilities for expanding its business. Moreover, it offers a comprehensive comprehension of CoCoCut's vulnerabilities and discerns prospective hazards that pertinent stakeholders may encounter in the future. Having this comprehension is crucial for effectively navigating the intricacies of the market and taking advantage of advancements. To conclude, this study emphasizes the need for adopting creative methods in coconut processing and advancing a more competitive and sustainable coconut sector. The invention and utilization of this groundbreaking instrument have several substantial economic ramifications. This cuttingedge gadget enhances the efficiency of coconut peeling, resulting in a boost in output. It is advisable to utilize this instrument to enhance the distribution network by forming strategic alliances with industry and trade firms, thereby expanding its reach in the worldwide market.

Keywords

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How to Cite

binti Maon, S. N., Mohamad Yunus, N., Omar, E. N., Mohd Salleh, S., & Shamsudin, M. L. (2024). Novel Techniques Tool in Cutting and Peeling Coconut: SWOT Analysis. Information Management and Business Review, 16(3(I)S), 763-775. https://doi.org/10.22610/imbr.v16i3(I)S.4106

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Vol. 16 No. 3(I)S (2024) Supply Chain Sustainability, Smart HRM & Inclusive Education View issue contents

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2024-10-07

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