Abstract
The growth of articles is reflected in the increasing interdisciplinary research and publications on consumer green products. Scholars from fields as diverse as business, management and accounting, environmental science, social science, and engineering have contributed to more than 400 publications. This article aims to understand the growth of green consumer products by using bibliometric analysis. With the limitation set only for the final stage and English used, a total of 1961 articles were published in the Scopus database from 1990 to 2024. The analysis of document and source types, top keywords, and other bibliometric indicators was explained. In addition, Publish or Perish software was used to analyze citation metrics and highly cited articles. As the global focus on sustainability intensifies, research in this field will likely continue to grow. Future studies should lengthen this work to other article databases such as WOS and Google Scholar to understand how consumer green products can contribute to a more sustainable business future. Besides that, the researcher also can explore how the green marketing mix influences consumer intention to purchase green products available in the market.
Keywords
- Consumer Search this journal for Consumer (opens in a new tab)
- Green Products Search this journal for Green Products (opens in a new tab)
- Bibliometric Analysis Search this journal for Bibliometric Analysis (opens in a new tab)
- Product Strategy Search this journal for Product Strategy (opens in a new tab)
- Sustainable Business Search this journal for Sustainable Business (opens in a new tab)
References
- Bhardwaj, A. K., Garg, A., Ram, S., Gajpal, Y., & Zheng, C. (2020). Research trends in green products for the environment: A bibliometric perspective. International Journal of Environmental Research and Public Health, 17(22), 8469. https://doi.org/10.3390/ijerph17228469
- Bravo, A., Vieira, D., & Rebello, T. A. (2022). The origins, evolution, current state, and future of green products and consumer research: a bibliometric analysis. Sustainability, 14(17), 11022. https://doi.org/10.3390/su141711022
- Dangelico, R. M., & Vocalelli, D. (2017). “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature. Journal of Cleaner Production, 165, 1263-1279. https://doi.org/10.1016/j.jclepro.2017.07.184
- Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54(1), 64-87. https://doi.org/10.1525/cmr.2011.54.1.64
- Ginsberg, J. M., & Bloom, P. N. (2004). Choosing the right green marketing strategy. MIT Sloan Management Review, 46(1), 79-84.
- Gleim, M. R., Smith, J. S., Andrews, D., & Cronin Jr, J. J. (2013). Against the green: A multi-method examination of the barriers to green consumption. Journal of Retailing, 89(1), 44-61. https://doi.org/10.1016/j.jretai.2012.10.001
- Jaiswal, D., & Kant, R. (2018). Green purchasing behavior: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69. https://doi.org/10.1016/j.jretconser.2017.11.008
- Lee, K. (2009). Gender differences in Hong Kong adolescent consumers' green purchasing behavior. Journal of consumer marketing, 26(2), 87-96. https://doi.org/10.1108/07363760910940456
- Liu, X. (2024). The introduction and market expansion effects of green products considering network externalities. Omega, 124, 103017. https://doi.org/10.1016/j.omega.2023.103017
- Maichum, K., Parichatnon, S., & Peng, K. C. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability, 8(10), 1077. https://doi.org/10.3390/su8101077
- MGTC (2024, March). “Jom Beli Product Hijau” Campaign Successfully Completed!. Malaysian Green Technology and Climate Change Corporation. https://www.myhijau.my/blog/2024/03/01/title-jom-beli-product-hijau-campaign/
- Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding green marketing myopia: Ways to improve consumer appeal for environmentally preferable products. Environment: science and policy for sustainable development, 48(5), 22-36. https://doi.org/10.3200/envt.48.5.22-36
- Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using the theory of planned behavior and reasoned action. Journal of retailing and consumer services, 29, 123-134. https://doi.org/10.1016/j.jretconser.2015.11.006
- Ranganath, I. D. K., & Nishadi, G. P. K. (2022). Determinants of Green Electronic Devices Purchasing Decisions: with Special Reference to Young, Educated Consumers in Sri Lanka. Asian Journal of Marketing Management, 1(02). https://doi.org/10.31357/ajmm.v1i02.5957
- Samarasinghe, R. (2012). The influence of cultural values and environmental attitudes on green consumer behavior. The Journal of Behavioral Science, 7(1), 83-98.
- Tafsir, R. B., Dharmmesta, B. S., Nugroho, S. S., & Widyaningsih, Y. A. (2016). Green product purchasing phenomenon: exploring the gaps of theoretical, methodological and empirical. Mimbar: Jurnal Sosial Dan Pembangunan, 32(2), 372-381. https://doi.org/10.29313/mimbar.v32i2.1924
- Zakaria, R., Ahmi, A., Ahmad, A. H., Othman, Z., Azman, K. F., Ab Aziz, C. B., Ismail, C. A. N., & Shafin, N. (2021). Visualizing and mapping a decade of literature on honey research: a bibliometric analysis from 2011 to 2020. Journal of Apicultural Research, 60(3), 359-368. https://doi.org/10.1080/00218839.2021.1898789
Downloads
No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.
How to Cite
Share this article
License
Copyright (c) 2024 Nani Ilyana Shafie, Nurul Hayani Abd Rahman, Rabitah Harun, Shaira Ismail, Nur Aliaa Shafie (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
Keywords
- Consumer Search this journal for Consumer (opens in a new tab)
- Green Products Search this journal for Green Products (opens in a new tab)
- Bibliometric Analysis Search this journal for Bibliometric Analysis (opens in a new tab)
- Product Strategy Search this journal for Product Strategy (opens in a new tab)
- Sustainable Business Search this journal for Sustainable Business (opens in a new tab)
Section
Published in
Vol. 16 No. 3S(I)a (2024)
Supply Chain Resilience, Islamic Finance & Micro-Influence
View issue contents
Published
Submissions
Have research to publish? Information Management and Business Review welcomes submissions.
Make a Submission