Author

  • Al-Bakri Mohammad

    • Faculty of Information Management, Universiti Teknologi MARA, Cawangan Negeri Sembilan, Malaysia
    • Malaysia

  • Nazatul Aqilah Sutrisno

    • Business Management Faculty, Universiti Teknologi MARA, Cawangan Negeri Sembilan, Malaysia
    • Malaysia

  • Tuan Sarifah Aini Syed Ahmad

    • Applied Language Studies, Universiti Teknologi MARA, Cawangan Negeri Sembilan, Malaysia
    • Malaysia

  • Wan Admiza Binti Wan Hassan

    • Faculty of Communication & Media Studies, Universiti Teknologi MARA, Cawangan Negeri Sembilan, Malaysia
    • Malaysia

  • Siti Sara Ibrahim

    • Business Management Faculty, Universiti Teknologi MARA, Cawangan Negeri Sembilan, Malaysia
    • Institute for Big Data Analytics and Artificial Intelligence (IBDAAI), Universiti Teknologi MARA, Malaysia
    • Malaysia

Abstract

Mosque tourism has grown in recent years, attracting millions of tourists to visit mosques worldwide. This phenomenon can be attributed to a combination of factors, including the increasing interest in cultural and religious tourism and the growing awareness and acceptance of Islamic culture. Therefore, Masjid Sri Sendayan is seen to have the potential to be one of the mosques that can gain significant attention from tourists due to its unique design and magnificent architecture. This study aims to explore the positioning of mosque tourism through digitalization in Masjid Sri Sendayan. The methodology of the study includes a qualitative approach, specifically a case study design that involves in-depth interviews with mosque administrators. The Atlas.Ti 22 software was used to analyze and interpret the data collected from interviews, surveys, and observation sources to identify key themes and patterns related to the positioning of digitalization in Masjid Sri Sendayan. The themes developed in this study are mosque structure, mosque management, mosque program ( imarah ), mosque attraction, type of tourist, tourist facilities, digital type, and digital management. This study contributes to the understanding of how digitalization can play a vital role in positioning Masjid Sri Sendayan as a mosque tourism destination and provides insights for other mosques that seek to enhance their position in the growing mosque tourism industry.

Keywords

References

  • Abdul Gani, A., Mahdzar, M., & M Anuar, N. A. (2019). Visitor’s experiential attributes and revisit intention to Islamic tourism attractions in Malaysia. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 11(1), 1-12.
  • Afnarius, S., Akbar, F., & Yuliani, F. (2020). Developing web-based and mobile-based GIS for places of worship information to support halal tourism: A case study in Bukittinggi, Indonesia. ISPRS International Journal of Geo-Information, 9(1), 52.
  • Alaca, B. (2022). The Role of Mosques in Promoting Well-being in Muslim Communities (Doctoral dissertation).
  • Al-Sharmani, M. (2019). A mosque program for the well-being of Muslim families. In Wellbeing of Transnational Muslim Families. 59-77.
  • Aslan, E., & Yildiz, E. (2024). Muslim Religiosity in the Digital Transformation: How Young People Deal with Images of Islam in the Media. Springer Nature.
  • Azizi, N. A. (2019, October 30). The men behind Masjid Sri Sendayan. New Straits Times. Retrieved from https://www.nst.com.my/news/nation/2019/10/534302/men-behind-masjid-sri-sendayan
  • Ebrahimi, M., & Yusoff, K. (2018). The impact of cultural diversity on mosques in Malaysia. Asian Culture and History, 10(2), 45.
  • Elsetouhi, A. M., Elshourbagi, M. E., Hammad, A. A., & Elnazer, A. A. (2024). The tourism demarketing mix: Working to reduce revisits to Egyptian nature reserves. Journal of Travel Research, 63(2), 388-408.
  • Hasan, K., Sambo, M., & Arifin, A. (2022, March). Digital Marketing Communication for Tourism Lhokseumawe. In 2nd International Conference on Social Science, Political Science, and Humanities (ICoSPOLHUM 2021). 343-348.
  • Islamic Tourism Malaysia (2021, March 22). Developing Mosques As A Tourist Attraction In Malaysia. ITC Gov. Retrieved from https://itc.gov.my/developing-mosques-as-a-tourist-attraction-in-malaysia/
  • Jaffar, N., Harun, N. Z., & Abdullah, A. (2020). Enlivening the mosque as a public space for social sustainability of traditional Malay settlements. Planning Malaysia, 18.
  • Kostopoulou, S. (2022). Architectural Heritage and Tourism Development in Urban Neighborhoods: The Case of Upper City, Thessaloniki, Greece. In Conservation of Architectural Heritage. 139-152.
  • Loureiro, S. M. C., Stylos, N., & Miranda, F. J. (2020). Exploring how mindfulness may enhance perceived value of travel experience. The Service Industries Journal, 40(11-12), 800-824.
  • Navajas-Romero, V., Hernández-Rojas, R. D., Hidalgo-Fernández, A., & Jimber del Rio, J. A. (2020). Tourist loyalty and mosque tourism: The case of the Mosque-Cathedral in Córdoba (Spain). Plos one, 15(12), e0242866.
  • Mardiah, A. (15 February 2024). Malaysia’s strategic moves to elevate Muslim Tourism. The Malaysian Reserve. Retrieved from https://themalaysianreserve.com/2024/02/15/malaysias-strategic-moves-to-elevate-muslim-tourism/
  • Mira, F. (2019, September 22). Inilah Individu Hebat Yang Mewakafkan Masjid Sri Sendayan Di Negeri Sembilan. Kehidupan. Retrieved from https://www.thevocket.com/inilah-individu-hebat-yang-mewakafkan-masjid-sri-sendayan-di-negeri-sembilan/
  • Moghavvemi, S., Sulaiman, A., Taha, A. Z., Sukor, M. E. A., Mustapha, M. Z., Mohtar, M., ... & Zakaria, S. B. (2021). Factors Contributing to Mosque Tourism in Malaysia. In Enhancing Halal Sustainability: Selected Papers from the 4th International Halal Conference 2019. 77-86.
  • Mohd, N. S., & Saad, M. (2022) The Emerging Trends Of Tourism And Travel In Malaysia. Kulliyyah of Languages & Management (KLM) International Islamic University Malaysia. http://irep.iium.edu.my/100203/1/THE-EMERGING-TRENDS-OF-TOURISM-AND-TRAVEL-IN-MALAYSIA.pdf
  • Moshin, A., Brochado, A., & Rodrigues, H. (2020). Halal tourism is traveling fast: Community perceptions and implications. Journal of Destination Marketing & Management, 18, 100503.
  • Mokhtar, A. (2020, February 21). This Breathtaking Mosque Just An Hour Away From KL Is A Must-Visit. HHWT. Retrieved from https://www.havehalalwilltravel.com/masjid-sri-sendayan
  • Rahim, R. N. R. (2019, September 21) Uniknya Masjid Sri Sendayan. Hmetro. Retrieved from https://www.hmetro.com.my/mutakhir/2019/09/499250/uniknya-masjid-sri-sendayan
  • Rahman, M., Moghavvemi, S., Thirumoorthi, T., & Rahman, M. K. (2020). The impact of tourists’ perceptions on halal tourism destination: A structural model analysis. Tourism Review, 75(3), 575-594.
  • Rahmiati, F., Othman, N. A., Bakri, M. H., Ismail, Y., & Amin, G. (2020). Tourism service quality and tourism product availability on the loyalty of international tourists. The Journal of Asian Finance, Economics and Business, 7(12), 959-968.
  • Razak, N. A. (2019). Mosque Tourism In Malaysia: A Marketing Perspective. International Journal of Social Science Research, 1(2), 110-122.
  • Rodzi, T. H. A. (2019, September 21) Seni bina Masjid Sri Sendayan jadi tumpuan ramai. BHarian. Retrieved from https://www.bharian.com.my/berita/nasional/2019/09/609345/seni-bina-masjid-sri-sendayan-jadi-tumpuan-ramai
  • Seyfi, S., Hall, C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341-357.
  • Shafiee, S., Ghatari, A. R., Hasanzadeh, A., & Jahanyan, S. (2019). Developing a model for sustainable smart tourism destinations: A systematic review. Tourism Management Perspectives, 31, 287-300.
  • Shafika (2019, September 21). Masjid Wakaf Kedua Pengasas RHB Akhirnya Dibuka, Macam Dekat Luar Negara! Oh Bulan. Retrieved from https://ohbulan.com/masjid-wakaf-kedua-pengasas-rhb-akhirnya-dibuka-macam-dekat-luar-negara
  • Shah, A. A. (2024). Enhancing Hajj and Umrah Rituals and Crowd Management through AI Technologies: A Comprehensive Survey of Applications and Future Directions. IEEE Access.
  • Shah, D., & Murthi, B. P. S. (2021). Marketing in a data-driven digital world: Implications for the role and scope of marketing. Journal of Business Research, 125, 772-779.
  • Streimikiene, D., Svagzdiene, B., Jasinskas, E., & Simanavicius, A. (2021). Sustainable tourism development and competitiveness: The systematic literature review. Sustainable development, 29(1), 259-271.
  • Sutrisno, N. A., Kamarulzaman, M. H., & Ibrahim, S. S. (2022). Digitalization Empowerment in Mosque Tourism Management: A Potential and Current Practice. International Journal of Academic Research in Business and Social Sciences. 12(7), 944 – 957.
  • Sutrisno, N. A., Kamarulzaman, M. H., Ibrahim, S. S., & Kamaruddin, M. N. (2024). Positioning Heritage Mosque Tourism for Sustainable Commercialization: A Case Study. International Journal of Academic Research in Business & Social Sciences. 14(2), 1646-1655.
  • The Smart Local Malaysia (2021, April 1). 10 Unique Mosques In Malaysia Worth A Visit For Their Breathtaking Architectural Designs. The Smart Local Malaysia. Retrieved from https://thesmartlocal.my/mosques-in-malaysia/
  • Thoha, A. F. K., & Ibrahim, M. S. S. (2023). Digital Transformation of Mosque Da’wah: Organizational Learning and Innovation in The Digital Age. al-Balagh: Jurnal Dakwah dan Komunikasi, 8(2), 307-342.
  • Utaberta, N., Chen, L. Y., & Tahir, M. M. (2021). Evaluating the potentials of mosque as a tourist attraction place in Malaysian urban context. Journal of Design Built, 14(1).
  • Vieira, V. A., de Almeida, M. I. S., Agnihotri, R., da Silva, N. S. D. A. C., & Arunachalam, S. (2019). In pursuit of an effective B2B digital marketing strategy in an emerging market. Journal of the Academy of Marketing Science, 47, 1085-1108.
  • Wikipedia (2022, April 6). Wikipedia Ensiklopedia Bebas. Retrieved from https://ms.wikipedia.org/wiki/Masjid_Sri_Sendayan
  • Zerva, K., Palou, S., Blasco, D., & Donaire, J. A. B. (2019). Tourism-philia versus tourism-phobia: residents and destination management organization’s publicly expressed tourism perceptions in Barcelona. Tourism Geographies, 21(2), 306-329.
  • Zhang, J. (2022). Putting Interfaith Dialogue on the Public Diplomacy Radar: Goals, Power, Strategies, and the Influence of Worldviews. CrossCurrents, 72(3), 216-246.

Downloads

No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.

How to Cite

Mohammad, A.-B., Sutrisno, N. A., Syed Ahmad, T. S. A., Binti Wan Hassan, W. A., & Ibrahim, S. S. (2025). Positioning of Mosque Tourism Through Digitalization: A Case Study of Masjid Sri Sendayan Negeri Sembilan Malaysia. Information Management and Business Review, 17(1(I), 359-370. https://doi.org/10.22610/imbr.v17i1(I).4359

Share this article

License

Copyright (c) 2025 Al-Bakri Mohammad, Nazatul Aqilah Sutrisno, Tuan Sarifah Aini Syed Ahmad, Wan Admiza Binti Wan Hassan, Siti Sara Ibrahim (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.

Keywords

Section

Research Paper

Published in

Vol. 17 No. 1(I) (2025) Service Quality, Flexible Work & Operational Excellence View issue contents

Published

2025-02-20

Submissions

Have research to publish? Information Management and Business Review welcomes submissions.

Make a Submission