Author

  • Mohd Izwan Mohd Zaki

    • Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu Kampus Dungun, Terengganu, Malaysia
    • Malaysia

  • Nur Amira Syasya Mohammad Samauludin

    • Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu Kampus Dungun, Terengganu, Malaysia
    • Malaysia

  • Siti Fatima Muhamad

    • Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu Kampus Dungun, Terengganu, Malaysia
    • Malaysia

  • Zatul Iffah Mohd Fuza

    • Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Terengganu Kampus Dungun, Terengganu, Malaysia
    • Malaysia

  • Abdullah Muhamed Yusoff

    • Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, City Campus, Pengkalan Chepa, Malaysia
    • Malaysia

Abstract

The increasing demand for ready-to-eat products has become a significant trend, particularly among busy professionals like secondary school teachers in Dungun, who often face time constraints due to their professional commitments. While consumer behavior and purchase intentions in Malaysia have been widely studied, limited research specifically explores secondary school teachers' purchase intentions toward readyto-eat products. Therefore, the purpose of this study is to explore the factors, particularly the most significant ones, that impact secondary school teachers' purchase intentions for ready-to-eat products in Dungun. The study gathered 205 respondents by distributing a printed and online survey via WhatsApp to secondary school teachers in Dungun. Then, the data was analyzed using SmartPLS 4 to determine the frequency of demographic profiles, descriptive analyses, measurements, and structural models. This study reveals that the three independent variables- convenience, price and brand are significantly influenced by purchase intention, and brand is the most significant factor. Understanding the factors that influence school teachers to purchase their RTE items is crucial, as this knowledge will enable them to design high-quality RTE products.

Keywords

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How to Cite

Mohd Zaki, M. I., Mohammad Samauludin, N. A. S., Muhamad, S. F., Mohd Fuza, Z. I., & Muhamed Yusoff, A. (2025). Determinants of Secondary School Teachers’ Purchase Intention Towards Ready-To-Eat Products in Dungun, Terengganu, Malaysia. Information Management and Business Review, 17(1(I)S), 68-76. https://doi.org/10.22610/imbr.v17i1(I)S.4427

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Copyright (c) 2025 Mohd Izwan Mohd Zaki, Nur Amira Syasya Mohammad Samauludin, Siti Fatima Muhamad, Zatul Iffah Mohd Fuza, Abdullah Muhamed Yusoff (Author)

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Vol. 17 No. 1(I)S (2025) Hospitality, Islamic Philanthropy & Value-Driven Markets View issue contents

Published

2025-03-31

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