Author

  • Hanafiah Hasin

    • Faculty of Accountancy, Universiti Teknologi MARA Cawangan Melaka, Kampus Alor Gajah, Malaysia
    • Malaysia

  • Zaleha Mahat

    • Faculty of Accountancy, Universiti Teknologi MARA Cawangan Melaka, Kampus Alor Gajah, Malaysia
    • Malaysia

  • Anita Jamil

    • Faculty of Accountancy, Universiti Teknologi MARA Cawangan Melaka, Kampus Alor Gajah, Malaysia
    • Malaysia

  • Rahayu Mohd Sehat

    • Faculty of Accountancy, Universiti Teknologi MARA Cawangan Melaka, Kampus Alor Gajah, Malaysia
    • Malaysia

  • Eka Fauzihardani

    • Faculty of Economics and Business Universitas Negeri Padang, Indonesia
    • Indonesia

Abstract

This study examines the role of AI-assisted learning tools in fostering personalised learning and adaptive education in higher education. With the increasing adoption of AI-powered applications such as ChatGPT, Grammarly, and intelligent tutoring systems, students benefit from tailored academic support, realtime feedback, and individualised learning pathways. Using a quantitative research design, this study collected data through an online survey distributed to university students across various disciplines. The findings indicate that AI-assisted learning tools significantly enhance student engagement and academic performance while supporting independent learning. However, challenges such as over-reliance on AI, ethical concerns regarding academic integrity, and data privacy issues remain critical considerations. Statistical analyses, including correlation and regression models, demonstrate a positive relationship between AI usage frequency and students' perceived learning effectiveness. The study concludes with recommendations for optimising AI integration in education, emphasising a balanced approach that combines AI with traditional pedagogical methods to enhance student learning outcomes while mitigating potential risks.

Keywords

References

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How to Cite

Hasin, H., Mahat, Z., Jamil, A., Mohd Sehat, R., & Fauzihardani, E. (2025). The Role of AI-Assisted Learning Tools in Personalized Learning and Adaptive Education. Information Management and Business Review, 17(1(I)S), 314-324. https://doi.org/10.22610/imbr.v17i1(I)S.4413

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Vol. 17 No. 1(I)S (2025) Hospitality, Islamic Philanthropy & Value-Driven Markets View issue contents

Published

2025-03-31

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