Author

  • Fereshteh Ghazizadeh Ehsaei

    • University Technology Malaysia (UTM), Johor, Malaysia
    • Malaysia

  • Ab. Razak Che Hussin

    • University Technology Malaysia (UTM), Johor, Malaysia
    • Malaysia

Abstract

In an online environment, the aim of reputation systems is to let parties rate each other and to help consumers in deciding whether to transact with a given party. In current reputation systems for e-commerce, users have to trust unreliable information sources and anonymous people. As a result, users are not only hesitant to trust online seller but also to reputation systems. Therefore, there is a need to improve current reputation systems by allowing users to make buying decision based on reliable source of information. This paper proposes a new approach of sharing knowledge and experience in reputation systems by utilizing social interactions. This study examines the potentials of integrating social relations information in reputation systems by proposing a model of acceptance of feedbacks in reputation systems.

Keywords

References

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How to Cite

Ghazizadeh Ehsaei, F., & Che Hussin, A. R. (2012). Acceptance of Feedbacks in Reputation Systems: The Role of Online Social Interactions. Information Management and Business Review, 4(7), 391-401. https://doi.org/10.22610/imbr.v4i7.993

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Research Paper

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Vol. 4 No. 7 (2012) Governance, Crisis & Workplace Wellbeing View issue contents

Published

2012-07-15

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