Abstract
The implementation of blended learning across Malaysian higher education, particularly after the COVID-19 outbreak, has placed student engagement and active involvement at the centre of instructional priorities. This conceptual paper explores gamification as a potential strategy for enhancing engagement, emphasizing perceived usefulness as a critical determinant. This study was guided by the Gamification Acceptance Model (GAM), an adaptation of the Technology Acceptance Model (TAM). Purposive sampling will be applied to recruit respondents who have prior experience using gamification in education. Expected results demonstrate that perceived usefulness exerts a significant influence on three engagement dimensions: attitude, skill engagement, and interaction engagement. These findings will affirm the applicability of GAM in blended learning contexts, while highlighting the value of perceived usefulness in directly promoting learner engagement. The study offers practical recommendations for educators and higher education institutions to integrate gamification into course design, aiming to develop effective and engaging learning experiences.
Keywords
- Gamification Search this journal for Gamification (opens in a new tab)
- Higher Education Search this journal for Higher Education (opens in a new tab)
- Gamification Acceptance Model Search this journal for Gamification Acceptance Model (opens in a new tab)
- Technology Acceptance Model Search this journal for Technology Acceptance Model (opens in a new tab)
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How to Cite
Othman, M. Z., Daud, S., Md Taib, N., Abu Yazid, Z., & Hasbullah, N. N. (2025). The Role of Perceived Usefulness and Attitude in Student Engagement: A Conceptual Study in Malaysian Blended Learning Environment. Information Management and Business Review, 17(3(I)S), 29-35. https://doi.org/10.22610/imbr.v17i3(I)S.4569
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Copyright (c) 2025 Mohd Zailani Othman, Shahreena Daud, Norraeffa Md Taib, Zarinah Abu Yazid, Nornajihah Nadia Hasbullah (Author)
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Keywords
- Gamification Search this journal for Gamification (opens in a new tab)
- Higher Education Search this journal for Higher Education (opens in a new tab)
- Gamification Acceptance Model Search this journal for Gamification Acceptance Model (opens in a new tab)
- Technology Acceptance Model Search this journal for Technology Acceptance Model (opens in a new tab)
Section
Research Paper
Published in
Vol. 17 No. 3(I)S (2025)
Digital Leadership, AI-Assisted Learning & Inclusive Workforce
View issue contents
Published
2025-10-14
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