Author

  • Nur Alya Batrisyia Binti Johari

    • Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus, Malaysia
    • Malaysia

  • Lovelyna Benedict Jipiu

    • Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus, Malaysia
    • Malaysia

Abstract

The research seeks to examine the impacts affecting customers’ adoption of Self-Service Kiosk (SSK) technology, emphasizing Social Influence (SI), Effort Expectancy (EE), Performance Expectancy (PE), as well as Facilitating Conditions (FC) within Quick-Service Restaurants (QSRs). Grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, the research adopted a quantitative design utilizing a self-administered questionnaire for data collection. This cross-sectional study gathered data from 149 respondents. Findings indicate that PE as well as FC possess a relevant impact on customer adoption, while EE and SI show no significant effect. These results have valuable implications for fast food restaurants, particularly those integrating technology into their service models, especially in Kuantan, Pahang.

Keywords

References

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How to Cite

Binti Johari, N. A. B., & Jipiu, L. B. (2025). Adoption of Self-Service Kiosk Technology in Quick Service Restaurants: An Application of the Unified Theory of Acceptance and Use of Technology (UTAUT). Information Management and Business Review, 17(3(I)S), 246-253. https://doi.org/10.22610/imbr.v17i3(I)S.4501

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Research Paper

Published in

Vol. 17 No. 3(I)S (2025) Digital Leadership, AI-Assisted Learning & Inclusive Workforce View issue contents

Published

2025-10-14

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