Abstract
M-learning has become more and more important but still is a young educational and economical (Edu-Eco) technology. M-learning strategies are aimed at economic, academic and technological objectives, however they lack in modeling ensured economic measurements in the sense of profitable products. Throughout this paper, we discuss the prime categories of elements that participate in the m-learning value net and give an overview of their business models. In addition to considering the mobile and e-learning business, business models, we deconstruct the m-learning value net, and also use a literature review in order to identify different actors in a business model for M-learning.
Keywords
- M-Learning Search this journal for M-Learning (opens in a new tab)
- Business Model Search this journal for Business Model (opens in a new tab)
- Business Player Search this journal for Business Player (opens in a new tab)
- Business Environment Search this journal for Business Environment (opens in a new tab)
- Business Framework Search this journal for Business Framework (opens in a new tab)
References
- Afuah, A. & Tucci, C. (2001). Internet Business Models and Strategies, Irwin, McGraw-Hill.
- Alt, R. & Zimmermann, H. D. (2001). Preface: Introduction to Special Section – Business Models. Electronic Markets , 11(1), 1-7.
- Amit, R. & Zott, C. (2001). Value creation in e-business. Strateg Manage J ., 22(2), 493– 520.
- Andrews, K. R. (1980). The Concept of Corporate Strategy, Richard D. Irwin, Homewood, IL. Ansoff, I. (1965). Corporate strategy, McGraw Hill, New York Applegate, L. M. (2001). Emerging e-business models. Harvard Bus Rev ., 79(1), 79–87.
- Barney, J., Wright, M. & Ketchen, D. (2001). The resource-based view of the firm: ten years after. Journal of Management , 2, 625-641.
- Betz, F. (2002). Strategic business models. Eng Manag J ., 14(1), 21 – 7.
- Bouwman, H., MacInnes, I. & Reuver, M. (2006). Dynamic Business Model Framework: A Comparative Case
- Study Analysis. T. Lu, X. Liang & X. Yan (Eds). 16th Conference of the International Telecommunications Society: Opportunities & Challenges for Telecommunications, June 12-16, 2006 Beijing. pp.15
- Bouwman, H., Haaker, T. & De Vos, H. (2008). Mobile service innovation and business models. Heidelberg: Springer. ISBN 978-3-540-79237-6
- Bouwman, H. & Hulsink, W. (2002) A dynamic model of Cyber-entrepreneurship and cluster formation: applications in the United States and in the Low Countries. Telematics and Informatics , 19(4), 291313 (2002).
- Camponovo, G. & Pigneur, Y. (2003) Analyzing the m-business landscape. Annals of Telecommunications , 58(12), January-February 2003.
- Camponovo, G. & Pigneur, Y. (2003). Business model analysis applied to mobile business, In 5th International Conference on Enterprise Information Systems (ICEIS), Angers, April 2003.
- Caudill, J. G. (2007). The Growth of m-Learning and the Growth of Mobile Computing: Parallel developments . International Review of Research in Open and Distance Learning , 8(2). ISSN: 1492-3831 .
- Chandler, A. D. Jr. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. Cambridge, MA: MIT Press.
- Chesbrough, H. & Rosenbloom, R. (2000). The Role of the Business Model in Capturing Value from Innovation: Evidence from Xerox Corporation’s Technology Spinoff Companies, Working Paper, Harvard Business School, Boston, MA.
- Chesbrough, H. & Rosenbloom, R. S. (2002). The role of the business model in capturing value from innovation: evidence from Xerox Corporation’s technology spin-off companies. Industrial and Corporate Change , 11(3), 529-555. http://dx.doi.org/10.1093/icc/11.3.529
- Child, J. (1972). Organization Structure and Strategies of Control: A Replication of the Aston Studies. Administrative Science Quarterly , 17, 163-77.
- Diso, L. I. (2008). Mobile Service Providers and M-learning in Nigeria: Mobility in a Contracting Space. iJIM , 2(1).
- Donath, R. (1999). Taming e-business models. ISBM business marketing web consortium , 3(1). State College (PA): Institute for the Study of Business Markets, 1 – 24.
- Dubosson-Torbay, M., Osterwalder, A. & Pigneur, Y. (2002). eBusiness model Design, Classification and Measurements. Thunderbird International Business Review , 44(1), 5-23. http://dx.doi.org/10.1002/tie.1036
- Dyer, J. & Singh, H. (1998). The relational view: cooperative strategy and sources of interorganizational competitive advantage. Academy of Management Review , 24(3), 660-679.
- Grohmann, G., Anja, H. & Martin, G. (2005). ARIS MOBILE: Helping to Define the Future of Mobile Learning, International Conference on Mobile Business (ICMB'05) (pp. 213-219) Germany: IEEE Computer Society.
- Gartner. (2003). Available at: http://www3.gartner.com.
- Gordijn, J. & Akkermans, H. (2001). Designing and Evaluating e-Business models. IEEE Intelligent Systems, July-August, 11-18. http://dx.doi.org/10.1109/5254.941353
- Haaker, T., Bouwman, H. & Faber, E. (2004). Customer and network value of mobile services: Balancing requirements and strategic interests. In, ICIS, Washington, DC.
- Hadzilacos, T. & Tryfona, N. (2005). Constructive m-Learning Environments, Proceedings of the Fifth IEEE International Conference on Advanced Learning Technologies, Kaohsiung, Taiwan,(ICALT’05), July 5 – 8,2005,0-7695-2338-2/05.
- Hamel, G. (2000). Leading the revolution. Boston: Harvard Business School Press.
- Hamel, G. (2001). Leading the revolution. Boston (MA): Harvard Business School Press.
- Hoppe, G. & Breitner, M. H. (2003). Business model for e-learning, Multikonferenz Wirtschaftsinformatik. Essen, Germany, Oct 2003, ISSN0949-9962
- Horowitz, A. S. (1996). The real value of VARS: resellers lead a movement to a new service and support. Mark Comput , 16(4), 31– 6.
- Hunt, S. D. (2000). A general theory of competition. Thousand Oaks (CA): Sage Publications.
- Jarillo, J. C. (1995). Strategic networks, Butterworth-Heinemann, Oxford.
- Kreyer, N., Pousttchi, K. & Turowski, K. (2002). Standardized Payment Procedures as Key Enabling Factor for Mobile Commerce, Proceedings of the EC-Web, E-Commerce and Web Technologies, Aix-en-Provence, France, 2002, pp. 400– 409
- Laudon, K. & Traver, C. (2007). E-commerce: business, technology, society . 3rd ed. Pearson education.
- Linder, J. C. & Cantrell, S. (2001). Changing Business Models: Surveying the Landscape, Institute of Strategic Change, Chicago, USA, Accenture.
- Lu, Y., Dong, Y. & Wang, B. (2007). The Mobile Business Value Chain in China, Sixth International Conference on the Management of Mobile Business (ICMB 2007) 0-7695-2803-1/07, 2007 IEEE.
- Magretta, J. (2002). Why Business Models Matter, Harvard Business Review, May 2002, pp. 86-92.
- Mahadevan, B. (2000). Business models for Internet-based e-Commerce: An anatomy. California Management Review , 42(4), 55-69. http://dx.doi.org/10.2307/41166053.
- Markides, C. (1999). A dynamic view of strategy. Sloan Manage Rev ., 40(3), 55– 63.
- Mayo, M. C. & Brown, G. S. (1999). Building a competitive business model. Ivey Bus J ., 63(3). Mendling, J., Neumann, G., Pinterits, A. & Simon, B. (2005). Revenue Models for E-Learning at Universities, In: O.K. Ferstl, E.J. Sinz, S. Eckert, T. Isselhorst, eds.: Wirtschaftsinformatik 2005 – e-Economy, e- Government, e-Society. Proceedings of the 7th International GI-Conference Wirtschaftsinformatik (WI 2005), Bamberg, Germany, February 2005, pages 827-846
- Issack, M. S., Hosany, M. & Gianeshwar, R. (2006). A M-E (Mobile-E-learning) Adaptive Architecture to Support Flexible Learning. Malaysian Online Journal of Instructional Technology (MOJIT) , 3(1), 19-28, ISSN 1823:1144,
- Morris, M., Schindehutte, M. & Allen, J. (2005). The entrepreneur’s business model: toward a unified perspective. Journal of Business Research , 58, 726–735.
- O’Connell, M. & Smith, J. (2007). A guide to working with m-learning standards A manual for teachers, trainers and developers, Version 1.0, © Commonwealth of Australia 2007
- Ök, D., Hoppe, G. & Breitner, M. H. (2004). Business model for e-learning, conference proceeding in E-Learning: Models, Instruments, Experiences of the Multikonferenz Wirtschaftsinformatik 2004 ( www.mkwi04.de), Essen, Germany, 2004
- Osterwalder, A., Pigneur, Y. & Tucci, C. L. (2005). Clarifying Business Models: Origins, Present, and Future of the Concept. Communications of the Association for Information Systems , 16(1). Available at: http://aisel.aisnet.org/cais/vol16/iss1/1
- Parsons, D., Ryu, H. & Cranshaw, M. (2006). A Study of Design Requirements for Mobile Learning Environments, icalt, 96-100, Sixth IEEE International Conference on Advanced Learning Technologies (ICALT'06).
- Peters, K. (2007). M-Learning: Positioning educators for a mobile, connected future. International Review of Research in Open and Distance Learning, 8(2).
- Petrovic, O., Kittl, C. & Teksten, R. D. (2001). Developing business models for e-business, Proceedings of the st th International Conference on Electronic Commerce, Vienna, 31 October-4 November 2001.
- Pigneur, Y. (2002). A framework for defining e-business models. Working paper, Ecole des HEC, University of Lausanne.
- Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York: Free Press.
- Porter, M. E. (1996). November–December). What is strategy? Harvard Business Review , 74(6), 61-78.
- Pousttchi, K., Schießler, M. & Wiedemann, D. G. (2007). Analyzing the Elements of the Business Model for Mobile Payment Service Provision, Proceedings of the 6th International Conference on Mobile Business (ICMB 2007). IEEE Computer Society Press. Toronto, Ontario, Canada.
- Rappa, M. (2001). Managing the digital enterprise - Business Models on the Web, http://ecommerce.ncsu.edu/business_models.html
- Rappa, M. (2002). Managing the digital enterprise - Business models on the Web. North Carolina State University.
- Rayport, J. F. & Jaworski, B. J. (2001). E-commerce. NewYork: McGraw-Hill/Irwin, 2001.
- Rayport, J. F. & Jaworski, B. J. (2004). Introduction to E-Commerce (2nd Ed.). Pennsylvania State University: McGraw-Hill Irwin MarketspaceU.
- Sandberg, K. D. (2002). Is it time to trade in your business model? Harvard Management Update , 1, 3-5.
- Sanz Velasco, S. A. (2007). Technology and business model learning leading to growth: start-up ventures in mobile internet. Int. J. Techno entrepreneurship, 1(1).
- Schumpeter, J. (1936). Review: The General Theory of Employment, Interest and Money by John Maynard Keynes. Journal of the American Statistical Association, 31(196), 791-795.
- Sharples, M. (2007). Big Issues in Mobile Learning, Report of a workshop by the Kaleidoscope Network of Excellence, Mobile Learning Initiative, University of Nottingham.
- Siggelkow, N. (2002). Evolution towards fit. Adm Sci Q ., 47(1), 125– 59.
- Slywotzky, A. J. (1996). Value migration. Boston (MA): Harvard Business Review Press.
- Smith, A. (1981). An Inquiry into the Nature and Causes of the Wealth of Nations. Indianapolis: Liberty Classics.
- Staehler, P. (2001). Geschaeftsmodelle in der digitalen Oekonomie: Merkmale, Strategien und Auswirkungen Lohmar.
- Staehler, P. (2002). Business Model Innovation, http://www.business-model-innovation.com/definitionen/ geschaeftsmodellinnovation.html.
- Stewart, D. W. & Zhao, Q. (2000). Internet marketing, business models, and public policy. Journal of Public Policy , 19, 287- 96.
- Sweet, L. (2001). Strategic value configuration logics and the ‘new’ economy: a service economy revolution? International Journal of Service Industry Management, 12(1), 70-83.
- Tapscott, D., Ticoll, D. & Lowy, A. (2000). Digital Capital-Harnessing the Power of Business Webs”, Nicolas Brealy Publishing, London.
- Timmers, P. (1998). Business models for E-commerce. Electronic Markets , 8, 2, 3-7.
- Varshney, U. & Vetter, R. (2002). Mobile commerce: framework, applications and networking support. Mobile Networks and Applications , 7(3), 185–198
- Viscio, A. J. & Pasternack, A. (1996). Toward a new business model. Retrieved from: http://www.strategybusiness.com/press/16635507/14974 (dernier access November 2009).
- Wallin, E., Henningsson, S. & Möller, M. (2004). The higher value chain of eLearning, paper for E-Learning Workshop Hannover, September.
- Weill, P. & Vitale, M. (2002). What IT infrastructure capabilities are needed to implement e-business models? MIS Quarterly Executive , 1, 17-34.
- Williamson, O. E. (1981). The economics of organization: the transaction cost approach. American Journal of Sociology , 87(4), 548-577.
- Wiltbank, R. & Sarasvathy, S. (2002). Patterns of business model change as measures of causation and effectuation. In: Reynolds P, editor. Research in frontiers of entrepreneurship research. Babson Park (MA): Babson College Press, 2002. p. 328.
Downloads
No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.
How to Cite
Share this article
License
Copyright (c) 2014 Alireza Nasiri, Deng Gui Shi (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
Keywords
- M-Learning Search this journal for M-Learning (opens in a new tab)
- Business Model Search this journal for Business Model (opens in a new tab)
- Business Player Search this journal for Business Player (opens in a new tab)
- Business Environment Search this journal for Business Environment (opens in a new tab)
- Business Framework Search this journal for Business Framework (opens in a new tab)
Section
Published in
Vol. 6 No. 2 (2014)
Technostress, Mobile Learning & Entrepreneurship
View issue contents
Published
Submissions
Have research to publish? Information Management and Business Review welcomes submissions.
Make a Submission