Author

  • Ulka Chandini Pendit

    • School of Multimedia Technology & Communication, Universiti Utara Malaysia
    • Malaysia

  • Syamsul Bahrin Zaibon

    • School of Multimedia Technology & Communication, Universiti Utara Malaysia
    • Malaysia

  • Juliana A. Abu Bakar

    • School of Multimedia Technology & Communication, Universiti Utara Malaysia
    • Malaysia

Abstract

The need of visitor has been changed in tourism which is to learn and have meaningful experience. However, Mobile Augmented Reality technology that caters enjoyable informal learning in cultural heritage site is still limited. Therefore a conceptual model is proposed to guide developers in developing such mobile AR application to promote enjoyable informal learning. This article describes the proposed model which is called as a ‘conceptual model of mobile AR for cultural heritage site towards enjoyable informal learning’. Expert review and focus group discussion methods were conducted to evaluate the proposed model are also explained in this article. Prior to the evaluation process, a field study was also conducted to discover novel components of enjoyable informal learning content in cultural heritage site. The results of all methods conducted were contributed to the development of a conceptual model. The conceptual model consists of two levels which in the first level; it contains three main components (mobile AR technology, enjoyable informal learning, and cultural heritage site) and in the second level of the model provides detail information which contains the elements of each component.

Keywords

References

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How to Cite

Pendit, U. C., Zaibon, S. B., & Abu Bakar, J. A. (2014). Mobile AR for Cultural Heritage Site towards Enjoyable Informal Learning: A Revised Conceptual Model. Information Management and Business Review, 6(5), 239-248. https://doi.org/10.22610/imbr.v6i5.1121

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Copyright (c) 2014 Ulka Chandini Pendit, Syamsul Bahrin Zaibon, Juliana A. Abu Bakar (Author)

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Research Paper

Published in

Vol. 6 No. 5 (2014) Sustainability, Mobile AR & Green Consumption View issue contents

Published

2014-10-30

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