Author

  • Fazal ur Rehman

    • COMSATS Institute of Information Technology, Attock Campus, Pakistan
    • Pakistan

  • Farwida Javed

    • COMSATS Institute of Information Technology, Attock Campus, Pakistan
    • Pakistan

  • Tariq Nawaz

    • COMSATS Institute of Information Technology, Attock Campus, Pakistan
    • Pakistan

  • Ishfaq Ahmed

    • COMSATS Institute of Information Technology, Attock Campus, Pakistan
    • Pakistan

  • Shabir Hyder

    • COMSATS Institute of Information Technology, Attock Campus, Pakistan
    • Pakistan

Abstract

The study emphasized on the role of hierarchy of effects model in advertisement and reviewed its historical background along with different phases. This study clarified the early development phase, modern development phase, some challenges and defenses, and digital phase of the model in detail. The study highlighted different steps of hierarchy of effects model and how it effectively influence customers mind in advertisement. The study mentioned the steps of awareness, interest, desire, action which is also known as AIDA model. The study anticipated that AIDA is the oldest acronym of marketing. It is best, will never change and can be applied to print, social, mobile, online and digital advertising.

Keywords

References

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How to Cite

Rehman, F. ur, Javed, F., Nawaz, T., Ahmed, I., & Hyder, S. (2014). Some Insights in the Historical Prospective of Hierarchy of Effects Model: A Short Review. Information Management and Business Review, 6(6), 301-308. https://doi.org/10.22610/imbr.v6i6.1128

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Copyright (c) 2014 Fazal ur Rehman, Farwida Javed, Tariq Nawaz, Ishfaq Ahmed, Shabir Hyder (Author)

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Research Paper

Published in

Vol. 6 No. 6 (2014) Advertising Language, Logistics & Entrepreneurship View issue contents

Published

2014-12-30

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