Abstract
The universal characteristics of private universities are explored using a sample of 210 students from private universities to identify their perception. Both theoretical and empirical measurement issues have been considered using structural equations as the primary data analysis approach by using a structured questionnaire. The specific objectives of the research are to, inter alia, measure of the satisfaction level of students in case of academic issues, support services and general issues, which will lead to identify their attitude towards private universities in Bangladesh. Moreover, the study would also try to identify the effective extra curricular activity, and the most satisfied physical environment according to them. From the survey, it is observed that the students are satisfied with the services provided by the private universities. Though some of them are not satisfied with the services but they do not have any other options because every year huge number of students passed from the higher secondary class and the public universities do not have the capacity to cater the needs of most of the students want to have a university graduation. Therefore, they know the position of the private universities but they do not want to come out with the fact, as they have no other choices. However, private universities should try to improve their current standing through maintaining and retaining credibility and viability, maintaining the highest student quality, designing a broad based liberal arts curriculum and emphasizing on research and scholarly activities. Overall they should have strategic plan to ensure the quality of education.
Keywords
- Policy Private University Search this journal for Policy Private University (opens in a new tab)
- Students’ Perception Search this journal for Students’ Perception (opens in a new tab)
- Educational Credibility Search this journal for Educational Credibility (opens in a new tab)
- Quality Search this journal for Quality (opens in a new tab)
References
- Ahmed M. (2003): The Standard of Education in Private Universities: Current Trends and Transformation, Observer, November 18.
- Ahmed U.M., Hossain T.A.T.M. and Rashid A. (2002): Quality Assurance of Higher Education in Bangladesh by Open and Distance Mode: Its Status, Problems and Some Strategic Plans a paper presented at the International Seminar on Quality Assurance in Higher Education in Bangladesh, sponsored by University Grants Commissions of Bangladesh.
- Bakewell, C. J. and Gibson-Sweet, M. F. (1998): Strategic marketing in a changing environment - are the new UK universities in danger of being stuck in the middle?, International Journal of Educational Management, Vol. 12 No. 3, pp. 108-113.
- Bangladesh University Grants Commission (2005): A Strategic Plan for Higher Education in Bangladesh, Report of Quality Group.
- Bangladesh University Grants Commission, (2001): University Grants Commission of Bangladesh, Annual Report.
- Canen, A. G. and Canen, A. (2001): Looking at multiculturalism in international logistics: an experiment in a higher education institution, The International Journal of Educational Management, Vol. 15 No. 3, pp. 145-152.
- Clarke, G. (1997): Reassessing resource allocation strategies in higher education: methods for analysis, International Journal of Educational Management, Vol. 11 No. 6, pp. 286-292.
- Cookson F. (2004): Private Universities and Their Future is Bangladesh, Independent, July 25.
- Davies, A. and Thomas, R. (2000): Researching Public Sector Change: The argument for a gender-inclusive framework, Public Management: an International Journal of Research and Theory, Vol. 2 No. 4, pp. 547-554.
- The Daily Star, http://www.thedailystar.net/newDesign/news-etails.php?nid=165887
- Etzioni, A., (1959): Authority structure and organizational effectiveness, Administrative Science Quarterly, 4: 43-67.
- Haque A.N.M.N., (2004): Growing Worries Over Private Universities, Observer, October 30.
- http://national.Ittefaq.com/artman/publish/printer_9959.shtmls
- Huq Z., (2000): A Scenario of Higher Education In Bangladesh, paper presented in a national seminar on higher education, Dhaka, 15-16 April, 2001.
- Jackson, P. M. (2001): Public Sector Added Value: Can Bureaucracy Deliver?, Public Administration, Vol. 79 No. 1, pp. 5-28.
- Khan MMH (2004): Private Universities and Their Problems, Financial Express, November 1.
- Lind A. D., Marchas G.W. and Mason D,R., (2002): Statistical Techniques in Business and Economics, USA: McGrow-Hill, 11th ed, International ed.
- Litwak, E., (1961): Models of bureaucracy which permit conflict, American Journal of Sociology, 67: 177-184
- Liu, S. S. and Dubinsky, A. J. (2000): Institutional entrepreneurship: A panacea for universities-in-transition?, European Journal of Marketing, Vol. 34 No. 11/12 pp. 1315-1337.
- Mahmud 1. (2006): Govt. Decides to Close Down 5 Pvt. Varsities, Financial Express, Saturday October 21.
- Mavin, S. and Bryans, P. (2000): Management development in the public sector- what roles can universities play?, The International Journal of Public Sector Management, Vol. 13 No. 2, pp. 142-152.
- McDaniel, C. (1999): Contemporary Marketing Research, 4th ed.
- Muller, J. and Subotzky, G. (2001): What Knowledge is Needed in the New Millennium?, Organization, Vol. 8 No. 2, pp. 163-182.
- Naudé, P. and Ivy, J. (1999): The marketing strategies of universities in the United Kingdom, The International Journal of Educational Management, Vol. 13 No. 3, pp. 126-134.
- Parsons T. and Gerald M. P, (1968): The American Academic Profession: A Pilot Study, Working paper, Harvard University, Department of Social Relations.
- Rahman Z. (2003): Private University Education, The Daily Star, August 28.
- Richardson, S., Nwankwo, S. and Richardson, B. (1995): Strategic issues for higher education strategists in the UK: A political contingency perspective", The International Journal of Public Sector Management, Vol. 8 No. 6, pp. 7-16.
- Shahjahan M. A.S. (2002): Quality Assurance in Private Universities of Bangladesh: Its Status, Problems and Strategic Plans, a paper presented at the International Seminar on Quality Assurance in Higher Education in Bangladesh, sponsored by University Grants Commissions of Bangladesh.
- Shaw, J. B. and Barrett-Power, E. (1997): A conceptual framework for assessing organization, work group and individual effectiveness during and after downsizing, Human Relations, Vol. 50 No. 2, pp. 109-127.
- Siddiqi A.G.H. (2002): Quality Assurance in Conventional Private Universities of Bangladesh: Its Status, Problems and Strategic Plans, a paper presented at the International Seminar on Quality Assurance in Higher Education in Bangladesh, sponsored by University Grants Commissions of Bangladesh.
- Siddiqi A.G.H. (2006): Private University in Global Perspective, Independent, March 21.
- Source: http://national.Ittefaq.com/artman/publish/printer_9959.shtmls.
- Sumon A. G. (2004): "Amendments to Streamline Private Universities", Independent, October 30.
- Worrall, L., Cooper, C. and Campbell-Jamison, F. (2000): The impact of organizational change on the work experiences and perceptions of public sector managers, The International Journal of Public Sector Management, Vol. 29 No. 5, pp. 613-636.
Downloads
No downloads have been recorded for this article yet. Figures appear here once readers begin downloading the full text.
How to Cite
Share this article
License
Copyright (c) 2010 SSM Sadrul Huda, Ahmed Taneem Mujaffar, Afsana Akhtar, Jashim Uddin Ahmed (Author)

This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
Keywords
- Policy Private University Search this journal for Policy Private University (opens in a new tab)
- Students’ Perception Search this journal for Students’ Perception (opens in a new tab)
- Educational Credibility Search this journal for Educational Credibility (opens in a new tab)
- Quality Search this journal for Quality (opens in a new tab)
Section
Published in
Vol. 1 No. 1 (2010)
Knowledge, Institutions & Financial Performance
View issue contents
Submissions
Have research to publish? Information Management and Business Review welcomes submissions.
Make a Submission